Browsing the "Brian Wright" Tag

May 6, 2018 - 0 Comments

In radio we often worry about how we feel about something above and beyond what the facts might be. I can’t tell you how many times a station’s research will...

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March 18, 2018 - 0 Comments

A new study from Edison/Triton shows us that 44% of Americans say they’ve listened to a podcast at least once. That’s up from last year’s 40%. 22% say they listen...

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February 11, 2018 - 0 Comments

It would be a good idea for radio station to stop reading those cute, national “kicker” stories and replace them with something locally engaging with strong local impact. I know...

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January 8, 2018 - 0 Comments

Audience Development Group hopes you had a wonderful holiday season with your family and friends. We also hope you had time to think about this New Year we are in....

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November 26, 2017 - 0 Comments

Holiday Hotline Number: This is a real good promotion to set up appointment listening, which is a direct link to increasing TSL. Here is how it works. You tell listeners...

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November 12, 2017 - 0 Comments

Over the years radio stations have spent millions of dollars and man hours analyzing their competition. They have meticulously plotted everything from music rotations to the personal and professional habits...

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October 15, 2017 - 0 Comments

Here is a grouping of focus group comments of real listeners talking about their relationship with radio. I hope you catch that listeners are almost always focused on the emotional...

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September 24, 2017 - 0 Comments

Whenever you engage a new format launch, or before rebuilding an under-performing one, there are five important architectural steps that help ensure success: Defining your target is a joint understanding...

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September 4, 2017 - 0 Comments

Hurricane Harvey continued to dump record levels of rain on Houston and other parts of Ultimately, the rain could affect more than 7 million people in the southeast part of the state....

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August 6, 2017 - 0 Comments

One of ADG’s commitments to radio is to help develop on air talent. We believe that they are the ones that create listener loyalty to a large extent. When coaching...

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