Browsing the "Brian Wright" Tag

October 28, 2018 - 0 Comments

We have often talked about the importance of identifying the music we play and how it helps listeners connect better with your station(s). It occurred to me this past weekend,...

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October 14, 2018 - 0 Comments

When talking with your on-air talent it is very important that they understand that “time does matter” and whenever the listener says to his/herself or to someone else listening, “Man,...

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September 3, 2018 - 0 Comments

Nielsen’s latest data from their 2018 Total Audience Report reveals very good news for broadcast radio. The report shows that the amount of time Americans spend with media (including broadcast...

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August 5, 2018 - 0 Comments

Throughout the history of radio the great radio stations produced great shows from outstanding personalities over long spans of time. It’s seems to me, and many others, that these types...

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July 15, 2018 - 0 Comments

Great morning shows require consistent and constructive coaching, just like any other entertainment or sports platform. This does not mean that morning people are inherently irresponsible or are without passion...

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May 27, 2018 - 0 Comments

With the long Memorial Day weekend on the way I thought I would bring up the power of “memorable moments” on your show. It is more important than ever to...

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May 6, 2018 - 0 Comments

In radio we often worry about how we feel about something above and beyond what the facts might be. I can’t tell you how many times a station’s research will...

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March 18, 2018 - 0 Comments

A new study from Edison/Triton shows us that 44% of Americans say they’ve listened to a podcast at least once. That’s up from last year’s 40%. 22% say they listen...

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February 11, 2018 - 0 Comments

It would be a good idea for radio station to stop reading those cute, national “kicker” stories and replace them with something locally engaging with strong local impact. I know...

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January 8, 2018 - 0 Comments

Audience Development Group hopes you had a wonderful holiday season with your family and friends. We also hope you had time to think about this New Year we are in....

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