Browsing the "Brian Wright" Tag

July 15, 2018 - 0 Comments

Great morning shows require consistent and constructive coaching, just like any other entertainment or sports platform. This does not mean that morning people are inherently irresponsible or are without passion...

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May 27, 2018 - 0 Comments

With the long Memorial Day weekend on the way I thought I would bring up the power of “memorable moments” on your show. It is more important than ever to...

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May 6, 2018 - 0 Comments

In radio we often worry about how we feel about something above and beyond what the facts might be. I can’t tell you how many times a station’s research will...

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March 18, 2018 - 0 Comments

A new study from Edison/Triton shows us that 44% of Americans say they’ve listened to a podcast at least once. That’s up from last year’s 40%. 22% say they listen...

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February 11, 2018 - 0 Comments

It would be a good idea for radio station to stop reading those cute, national “kicker” stories and replace them with something locally engaging with strong local impact. I know...

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January 8, 2018 - 0 Comments

Audience Development Group hopes you had a wonderful holiday season with your family and friends. We also hope you had time to think about this New Year we are in....

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November 26, 2017 - 0 Comments

Holiday Hotline Number: This is a real good promotion to set up appointment listening, which is a direct link to increasing TSL. Here is how it works. You tell listeners...

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November 12, 2017 - 0 Comments

Over the years radio stations have spent millions of dollars and man hours analyzing their competition. They have meticulously plotted everything from music rotations to the personal and professional habits...

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October 15, 2017 - 0 Comments

Here is a grouping of focus group comments of real listeners talking about their relationship with radio. I hope you catch that listeners are almost always focused on the emotional...

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September 24, 2017 - 0 Comments

Whenever you engage a new format launch, or before rebuilding an under-performing one, there are five important architectural steps that help ensure success: Defining your target is a joint understanding...

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