Songs On The Move
Chart Explain 6/4/18
There is no question we are in the cycle of a new batch of music. While the long stays remain consistent in the Top 8, with very little movement of our formats top songs, a fresh new batch shows up quickly looking to replace those titles as they wear out.
for King & Country ‘Joy,’ remains the fastest growing song in our format, still outselling many of the biggest mainstream pop artists and tracks, while gaining quickly in airplay to catapult it into the Top 10 this week as one of the songs on the move.
Ryan Stevenson’s ‘No Matter What,’ has that Spin to Sales ratio, like Cory Asbury did in the early going, that only produces tried and true, long term hits.
The little engine that could is Natalie Grant’s ‘More Than Anything,’ which went weeks of being overlooked as KLove ‘lone soldiered’ it to Top 3. Now, with other stations seeing the song’s research results, airplay adds to this songs portfolio getting it Top 10.
Josh Wilson’s ‘Dream Small,’ is showing a lot of factors like huge sales where the song gets spun, and increased network and sole station airplay that has it debuting this week.
Matthew West’s ‘All In,’ is the other song to debut.
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The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com