Songs On The Move
Chart Explanation 5/7/18
Cory Asbury continues to be the Oceans or I Can Only Imagine of this moment, in some markets outselling the mainstream pop titles.
TobyMac jumps over Hillsong United “So Will I,” a flip flop jump that probably will be replayed in a week or two by Hillsong regaining that spot. While Hillsong shows a loss in momentum this week, don’t believe it. This is caused by the gains of other songs, not the loss of this title, which is still climbing at a fast clip.
Zach Williams may make it rough for Hillsong in the next coming weeks catching up to it in points this week.
MercyMe’s “Grace Got You,” is the biggest gainer this week continuing to soar in airplay and off the charts in research, quickly getting to the top spot with stations we have talked with this week.
NeedToBreathe may just be the most patient song of the year, showing its delayed strength in research, making its greatest gains this very week.
Hillsong Worship’s “Who You Say I Am,” refuses to wait for this format’s airplay to show its strengths, because streaming and sales prove what the future will look like down the road, TODAY. Your audience is already telling you to jump aboard.
Natalie Grant is an impressive Top 15 debut this week with “More Than Anything,” and Elevation Worship’s “Do It Again,” debuts, and will soar if the indication of the research we are hearing about continues.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com