Songs On The Move
Chart Explanation 4/23/18
What we are looking at this week is a chart that is settling in to itself, as the Top 5 songs, while not in the same order as last week, all of the Top 5 remain the same, again.
Cory Asbury and Hillsong United show the greatest strength at the #1 and #2.
Slow and Steady wins the race for Casting Crowns and Austin French whose consistent gains week to week make them the standouts this week, in terms of momentum.
Carrollton gets a nice bump this week, as well, with help from two major networks giving Top 5 airplay.
Elevation Worship “Do It Again,” begins amassing greater airplay as the spins to research numbers increase at most stations that have seen more than 150 spins so far.
Hillsong Worship has a HIGH debut this week with “Who You Say I Am,” based on many factors that don’t include airplay, which is that sign that we see early on songs that end up EVENTUALLY at the top of the CCM airplay chart. Watch this one.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com