SONGS ON THE MOVE
Chart Explain 11/5/18
Micah Tyler moves deeper into the Top 5, Josh Baldwin flirts with the Top 10, and Phil Wickham shows what slow and steady looks like after it penetrates the Top 15, this week at #13. These are the three Songs On The Move this week.
It is typical once November hits that power recurrents and recurrents begin acting like currents and we see that with the incredible forward movement of Francesca Battistelli’s The Break Up Song, which reveals the continuing stellar research, sales and streaming which results in greater overall airplay.
Reckless Love and Do It Again, while not as massive of a return as Franny show strong Top 15 resurgences.
Debuts and Re-Debuts this week include songs from Dan Bremnes, Zach Williams, Hillsong United and Jeremy Camp.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com