SONGS ON THE MOVE
Chart Explain 10/1/18
An incredible thing happened in Moneyball this week, which is to the credit of a healthy playing field. Much like baseball teams having to play a 163rd game just to determine a divisional victor, our charts are healthy and this week as songs still tread forward, they don’t have room to overtake the healthy songs on their descent!
In the Top 10, Tauren Wells shows the momentum that not this week, but next week will have him land at about #3, while TobyMac’s surge will put him at #6 or #5 next week. This week, they stay steady but remain Songs On The Move, being the week’s biggest gainers.
Micah Tyler’s ‘Even Then’ has the greatest rank movement inside the Top 15, making it this week’s third Song On The Move.
Notable movement includes Stars Go Dim’s ‘Heaven On Earth’ getting to Top 15 this week.
Jeremy Camp’s My Defender shows strong early research, while Avril Lavigne’s Head Above Water shows great sales strengths nationwide and is credited to the Christian charts.
The song still leading the spin to sales ratio is Francesca Battistelli’s The Breakup Song, showing its impact once played, connecting to your listeners and their external listening habits.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com