NASHVILLE MARKET SUMMARY
If I were to launch a new CCM in Nashville this week, like some of the markets featured recently, there wouldn’t be a whole lot of room musically to find a lane.
Featured on this chart is Salem’s WFFH, The Fish and K-Love, but factored into the making of this chart and weighted based on impact in the marketplace are Air1 and WAY-FM.
So, where it could look like there would be opportunity with MercyMe’s “Grace Got You,” or Elevation Worship’s “Do It Again,” those songs are nicely positioned in the Top 10 at Way-FM.
And, again with NeedToBreathe’s Walking On Water and Austin French, while it appears on this side-by-side that there could be opportunity, WAY-FM is playing both songs in excess of the Moneyball Chart Rank or equal to.
Nashville continues to be a highly competitive, crowded, but well covered market, giving the consumer numerous options to fulfill their specific tastes.
For this weeks National Moneyball Chart go here.
MONEYBALL MARKET METHODOLOGY
The Moneyball method is much more effective on the local market level, than it is on the National level, as the strength of Moneyball is to separate markets by their specific activity.
The Moneyball methodology doesn’t create an aggressive chart that is ahead of the market’s appetite, instead it simply highlights the titles that have traction based on several local city measurements from market airplay, sales, streams, and if available, Shazams, revealing present tastes, not future tastes.
The difference between the Moneyball Chart and a consumption chart is that Consumption Charts are positioned from the perspective of the record label, breaking down the many different angles that the end user is consuming their music from.
Moneyball is created from the perspective of the potential listener and the data is calculated based on a song’s existing market exposure. This exposure or awareness of a certain title sometimes exists in the market, even before the song begins getting airplay on the local stations. Worship titles like ‘Oceans,’ ‘O Come To The Altar’ and others may get a spark from worship in a local church first, then being undeniable in local reaction for radio to not give those titles airplay.
Email Rob Wagman StraightPathMandE@gmail.com