GREENVILLE MARKET SUMMARY
The findings in Greenville SC are quite surprisingly nice, as WLFJ does a phenomenal job of serving the local community meeting its taste buds for titles by more than 85%, which is quite high.
While there are few exceptions, those few titles are ones rapidly moving up, which could be easily missed like Known from Tauren Wells, or ones that are descending, but moved at a pace just faster than the audience is asking for, like Cory Asbury’s Reckless Love.
As for songs missed, WLFJ has none that are glaring as we keep in mind that it only matters what is in the Top 15.
If I were to start a CCM station in Greenville today, between KLOVE, WLFJ and even WMIT out of Asheville, there would not be a lot of room to navigate.
KLOVE and WLFJ, both show market strengths, not weaknesses, with only KLOVE showing a title missed in the Top 15, Sanctus Real’s Confidence.
For this weeks National Moneyball Chart go here.
MONEYBALL MARKET METHODOLOGY
The Moneyball method is much more effective on the local market level, than it is on the National level, as the strength of Moneyball is to separate markets by their specific activity.
The Moneyball methodology doesn’t create an aggressive chart that is ahead of the market’s appetite, instead it simply highlights the titles that have traction based on several local city measurements from market airplay, sales, streams, and if available, Shazams, revealing present tastes, not future tastes.
The difference between the Moneyball Chart and a consumption chart is that Consumption Charts are positioned from the perspective of the record label, breaking down the many different angles that the end user is consuming their music from.
Moneyball is created from the perspective of the potential listener and the data is calculated based on a song’s existing market exposure. This exposure or awareness of a certain title sometimes exists in the market, even before the song begins getting airplay on the local stations. Worship titles like ‘Oceans,’ ‘O Come To The Altar’ and others may get a spark from worship in a local church first, then being undeniable in local reaction for radio to not give those titles airplay.
Email Rob Wagman StraightPathMandE@gmail.com