COLORADO SPRINGS MARKET SUMMARY
For Colorado Springs, two stations are displayed, KBIQ and WAY-FM. KLove while in the market is not highlighted, however their spins are included in this data.
The market is well covered by these two stations, and KLove as well, leaving little room for a new station to get much traction.
But if I had to launch a new CCM in Colorado Springs, MercyMe “I Can Only Imagine,” is the first song I’d recommend giving more spins to, due to the continued sales surge, obviously an effect of the movie, and further proof that there is not a lot of room to have your own lane
Ryan Stevenson and For King & Country’s new singles are showing greatest gains, and although already in the Top 15 on this chart, it would be difficult to open up their spins for the purpose of exposing a lack of their airplay on the other stations.
The opportunities in the Springs are few, which is a sign that the stations are covering their market quite nicely.
For this weeks National Moneyball Chart go here.
MONEYBALL MARKET METHODOLOGY
The Moneyball method is much more effective on the local market level, than it is on the National level, as the strength of Moneyball is to separate markets by their specific activity.
The Moneyball methodology doesn’t create an aggressive chart that is ahead of the market’s appetite, instead it simply highlights the titles that have traction based on several local city measurements from market airplay, sales, streams, and if available, Shazams, revealing present tastes, not future tastes.
The difference between the Moneyball Chart and a consumption chart is that Consumption Charts are positioned from the perspective of the record label, breaking down the many different angles that the end user is consuming their music from.
Moneyball is created from the perspective of the potential listener and the data is calculated based on a song’s existing market exposure. This exposure or awareness of a certain title sometimes exists in the market, even before the song begins getting airplay on the local stations. Worship titles like ‘Oceans,’ ‘O Come To The Altar’ and others may get a spark from worship in a local church first, then being undeniable in local reaction for radio to not give those titles airplay.
Email Rob Wagman StraightPathMandE@gmail.com