TAMPA MARKET SUMMARY
If I were to launch a new CCM in Tampa today, this is how the playlist would look.
There are three obvious song commonalities between WCIE and WBVM, and then from there, both station have their distinct programming philosophies. They share similar spins on TobyMac and Jordan Feliz, and then lower on the chart, Austin French.
Some markets show their musical tastes quickly with the Moneyball system, and Tampa has an obvious thirst for worship music, that is not being delivered fully for them at this moment. While I state that, the CCM format has kept some distance from the full embrace of worship music, with only a couple titles getting in here and there, five years ago, being fulfilled by PASSION, and at THIS very moment, Corey Asbury, and in between then and now with Bethel, One Sonic Society, Aaron Shust, Jesus Culture and others.
Opportunities in Tampa start right at song number two, Hillsong United’s “So Will I,” even with Joy FM (WCIE) playing this in a medium rotation, this song is ripe to be in HEAVY mostly everywhere, and definitely here.
MercyMe’s EVENT song, I Can Only Imagine is not just outselling most everything in Christian, but it is also outselling Justin Timberlake, Bruno Mars and Maroon 5. This song’s reach is beyond our audiences, so greater exposure can draw new people in, satisfying them with every increased spin given. BOTH versions will give stations familiarity, with freshness that will NOT cause tune out.
Lastly, look at the titles rounding out the Top 15. Elevation Worship “Do It Again,” Mosaic MSC “Tremble,” and Hillsong Worship’s “Who You Say I Am,” all of which are getting activity from sales and streaming at a high enough level to get them all Top 15 with NO airplay. YES, this is opportunity.
When a station’s airplay matches the desire of their audience, it creates satisfied listeners, which in turn drives up the Time Spent Listening, creating P1’s, which is where the bulk of donor dollars comes from.
May God Bless your programming as you prayerfully consider new ways to include vital information into your music making decisions.
Reach Rob Wagman at StraightPathMandE@gmail.com
For this weeks National Moneyball Chart go here.
MONEYBALL MARKET METHODOLOGY
The Moneyball method is much more effective on the local market level, than it is on the National level, as the strength of Moneyball is to separate markets by their specific activity.
The Moneyball methodology doesn’t create an aggressive chart that is ahead of the market’s appetite, instead it simply highlights the titles that have traction based on several local city measurements from market airplay, sales, streams, and if available, Shazams, revealing present tastes, not future tastes.
The difference between the Moneyball Chart and a consumption chart is that Consumption Charts are positioned from the perspective of the record label, breaking down the many different angles that the end user is consuming their music from.
Moneyball is created from the perspective of the potential listener and the data is calculated based on a song’s existing market exposure. This exposure or awareness of a certain title sometimes exists in the market, even before the song begins getting airplay on the local stations. Worship titles like ‘Oceans,’ ‘O Come To The Altar’ and others may get a spark from worship in a local church first, then being undeniable in local reaction for radio to not give those titles airplay.
Email Rob Wagman StraightPathMandE@gmail.com