INDIANAPOLIS MARKET SUMMARY
The local Moneyball Charts are created from already existing exposure in the marketplace, including sales, streams and airplay. This week for Indianapolis, you can see opportunities to make inroads, which come whena competitor isn’t maximizing rotations of songs that the local market are calling for.
In the Top 10, there is only one instance of consistency between KLOVE and SHINE-FM, the two stations used fro this chart. Moneyball ranks TobyMac “I Need You,” at #3, KLOVE ranks it #4, and SHINE-FM ranks it #2.
Tenth Avenue North shows continued strength at #2 this week on INDY’s Moneyball, but while SHINE-FM is playing it as their 5th most played, KLOVE has dropped the song to #44, which leaves a lot of potential opportunity for a live and local station.
The other opportunities for a radio station launching today would be to give Cory Asbury more play than what KLOVE is giving it, and then to give HILLSONG UNITED’s “So Will I” more airplay than SHINE FM is currently doing.
The obvious trend is that both KLOVE and SHINE get off of, or lower titles too early, which you can see with Hillsong Worship’s “What A Beautiful Name.”
And “I Can Only Imagine,” is now an event song…
For this weeks national Moneyball Chart go here.
MONEYBALL MARKET METHODOLOGY
The Moneyball method is much more effective on the local market level, than it is on the National level, as the strength of Moneyball is to separate markets by their specific activity.
The Moneyball methodology doesn’t create an aggressive chart that is ahead of the market’s appetite, instead it simply highlights the titles that have traction based on several local city measurements from market airplay, sales, streams, and if available, Shazams, revealing present tastes, not future tastes.
The difference between the Moneyball Chart and a consumption chart is that Consumption Charts are positioned from the perspective of the record label, breaking down the many different angles that the end user is consuming their music from.
Moneyball is created from the perspective of the potential listener and the data is calculated based on a song’s existing market exposure. This exposure or awareness of a certain title sometimes exists in the market, even before the song begins getting airplay on the local stations. Worship titles like ‘Oceans,’ ‘O Come To The Altar’ and others may get a spark from worship in a local church first, then being undeniable in local reaction for radio to not give those titles airplay.
Email Rob Wagman StraightPathMandE@gmail.com