HisAir.Net Songs On The Move
1) Casting Crowns Oh My Soul
2) Matthew West Broken Things
3) Ryan Stevenson The Gospel
Chart Explanation 8/7/17
MercyMe “Even If,” shows no sign of falling this week, although from underneath Zach Williams “Old Church Choir,” has such great momentum at #2 on the chart, that perhaps the beginning of MercyMe’s descent may be caused by Zach leap froggin’ them.
Casting Crowns “Oh My Soul,” leads the top 3 Songs On The Move this week, rebounding tremendously in airplay, which most likely is a sign that research is stellar and continues to grow. Matthew West “Broken Things,” and Ryan Stevenson “The Gospel,” are the other 2 showing strongest growth for the week.
Last week’s traffic jam at the top has been alleviated by Tauren Wells and Unspoken peaking, and beginning the descent. As Tomlin, Crowder, Mandisa and a few others begin falling out of the Top 25, the slow up this week is most prominent at the bottom of the chart, with many titles moving up by 1 or 2 places, and North Point InsideOut showing increased airplay and connecting in research to begin heading upwards on the chart once again, after losing a bit of that forward momentum last week.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com