Songs On The Move
Chart Explanation 2/12/18
Tauren Wells, TobyMac and Cory Asbury prove to be the years’ first momentum monsters, consistently gaining week to week since mid-January, with nothing stopping them. Tauren Wells climbs into the Top 5 from #13, while Toby and Cory barely miss the Top 5 from similar positions.
If you’re not playing Death Was Arrested from North Point InsideOut, the recommendation here, is that you put it into your research, as this week’s debut is the third time the song has entered this chart since its inception in July. When you see a song bounce in this active chart the way this one has, it’s usually a sign of a song that deserved greater exposure but missed that opportunity due to select gate keepers who simply chose not to.
While it’s already been a solid tester for stations that take the softer AC approach, stations that have given this any real exposure have seen this test Top 3.
Research this week gives Mandisa another surge, but some airplay fallout leads me to believe it will balance itself out next week.
Increased airplay on Casting Crowns “God of All My Days,” has the song making its Moneyball Chart Debut this week.
Starting this Thursday, look for the Moneyball Local Market Chart, highlighting existing song exposure in Atlanta GA. Each week, a different market will be highlighted. To see yours, simply ask.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com