Moneyball Chart 12-11-17

Published On December 10, 2017 » 419 Views» Feature Chart


Top 25 Most Played Christmas Songs

Top 25 Most Played Christmas Songs This Week

Francesca Battistelli’s “Messiah” is the number one most played new title, making it in the overall Top 5 this season, while Downhere’s “How Many Kings” continues as the year to year most played.

Seven of the Top 10 are secular classics, which leads me to the advice I offered two weeks ago, where I suggested if you do bi-weekly research or any research at all, that you do a run of Christmas titles, including the secular ones, as the results may increase the size of the white in your eyes.

Casting Crowns is the only other new title in the Top 25 with “Gloria/Angels We Have…”

The pattern that stands out to me is not what is ON this week’s airplay list, but the titles that aren’t.

If this year, we have two songs from 2017 in the list, let’s say last year we also had two currents.  If that is the case, where are the currents from last year?  If we invest the time to begin a process of familiarity, it only makes sense that we continue that process.

As shared in last weeks’ Christmas Moneyball List, it takes 3 – 5 years to make a Christmas song fully familiar in our format.

Here are the other Christmas Lists shared so far, inn previous weeks….

Top 25 Researched Christmas Songs 2015-2016

Top 25 Most Reactive Christmas Songs 2017

The Moneyball Chart Methodology

Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.

The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.

The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.

The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically.  Email Rob Wagman

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