HisAir.Net Songs On The Move
1) WE ARE MESSENGERS / POINT TO YOU
2) MANDISA / BLEED THE SAME
3) TENTH AVENUE NORTH / CONTROL
Chart Explanation 11/13/17
As Matthew West and Zach Williams hold position, but lose momentum, Lauren Daigle O’ Lord is a sure shot to grab the top spot before Christmas music makes this chart difficult to assemble by the beginning of December.
We Are Messengers is the greatest example of slow and steady wins the race, as “Point To You,” not only climbs into the Top 5 this week, but except for MercyMe and Needtobreathe, We Are Messengers has been on this chart the longest, so to continue with forward movement is astounding, but most importantly, real!
The other two great gainers this week are Mandisa with “Bleed The Same” and Tenth Avenue North with “Control.”
If I had to bet on one song below the top 15 this week, it would be Tauren Wells “When We Pray.” While this is the National Moneyball Chart, in the specific station and city breakdown charts, offered to stations, Tauren is constant standout in exposure from East Coast to West Coast.
My bet above that line would be Crowder “All My Hope,” all based on momentum and already existing exposure.
Debuts this week are Consumed By Fire, Carrollton and Unspoken.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com