SONGS ON THE MOVE
Chart Explain 8/20/18
Elevation Worship ‘Do It Again’ makes great gains in increased airplay while keeping the streaming and digital sales consistent getting to the 2nd slot leap frogging Lauren Daigle, who doesn’t yet have the airplay picture to make her plight fully empowered.
But don’t let the red bar on the loss of rank fool you into believing Lauren Daigle is headed in the other direction…on the contrary, while the Moneyball loss and plus momentum is based on rank, Lauren will bounce back in no time, as her perceived loss is a mirage. As the airplay picture connects, look for her to come fighting FK&C for the top spot.
The other two songs on the move this week, were also songs on the move last week with Ryan Stevenson slowly, steadily but powerfully cracking the Top 10 at #8 this week, and then Sanctus Real’s ‘Confidence,’ also methodically making waves as it breaks deeper into the Top 15, reaching #13 this week.
Francesca Battistelli’s ‘The Breakup Song’ forges forward once again gaining in a climate where the best songs have the appearance of stall or backwards, but not Franny, she is pedal to the metal maneuvering upwards, regardless of the Top 7 songs being the same 7, just in a different order from last week.
Known’ from Tauren Wells has great trajectory pounding on the door of Top 15, while new songs from Toby and Micah Tyler continue to show promise.
Stars Go Dim has the only debut this week with Heaven on Earth.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com