RADIO PROMOTION, SR. MANAGER

Published On December 23, 2017 » 82 Views»

RADIO PROMOTION, SR. MANAGER

Reporting Relationships

Direct Manager: VICE PRESIDENT, COMMERCIAL PARTNERSHIPS & MARKETING

Reports: 0

Strategic Responsibility:

Strengthen Integrity Music’s presence and brand awareness at radio by building strong working relationships with key influential network programmers, program directors, music directors and independent promoters. Proactively collaborate with A&R, marketing, and promotions team to select singles to be promoted, with an ear toward consumer demand, market potential, and transformation impact. Maximize audience for promoted radio singles in support of the overall Sales, Marketing and Publishing efforts of Integrity Music.

This position is also responsible to ensure that all associated budgets are adhered to within the scope of radio promotion established in each marketing plan.

Position Requirements:
Formal Education: Bachelor’s Degree business/marketing, broadcasting, or music preferred.
Experience: 2 or more years radio, promotion, publicity, and/or sales; music industry experience preferred
Specialized Knowledge/Certification: N/A

Equipment Knowledge: MS Office, Apple/Mac productivity apps; familiar with music streaming/playlisting apps/services

Core Competencies:

• Enthusiastic • Positive Attitude • Perceptive • Sale closer • Risk taker – doesn’t fear failing • Has a “never give up” attitude
• Achiever – strong initiative • Personable • Joins in groups well • Easily expresses self • Doesn’t over personalize

• Contribute to a working environment of mutual Christian encouragement by upholding Christian standards in all working practices and relationships
POSITION DESCRIPTION

Working Conditions:
1. Comfortable working conditions, handling light weight, intermittent sitting, standing and walking. 2. Working environment – cubicle office and co-working spaces with some noise 3. Detail-oriented work requiring mental acuity and accuracy 4. Normal business hours (8:00 a.m. to 5:00 p.m.) are typical but must have a willingness and flexibility to work during evenings and weekends if/when necessary. 5. Some may be travel required.

Job Description:
Task Performance Measurement Listen to early audio (i.e., rough mixes) from artists and the A&R team. Work with A&R to communicate with artists and managers regarding potential radio singles and edits prior to final mastering. After receiving input from the artists, managers, A&R and marketing, drive the scheduling of all meetings to review potential radio singles with appropriate staff and consultants (e.g., Vice President of A&R, Vice President of Marketing/Sales, Marketing Manager, etc.). As needed, solicit song prerelease feedback from key individuals including consultants, promoters, and select radio programmers. Radio singles are selected and delivered on time, based on deadlines noted on the production schedule. Balances personal opinion with gatekeeper feedback, A&R/artist input, streaming data, and broader marketing/branding strategy, maintaining a focus on maximizing audience.
As radio singles are selected; offer input and work with the team to develop, communicate, and implement effective strategies and timing across all formats to ensure the highest audience and chart potential and success. Create marketing plan specific to each radio single prior to release. If needed, work with VP of Marketing to select independent promoters to assist with the radio promotional efforts. Weekly tracking of adds, spins, audience, chart positions and testing across relevant formats, with an emphasis on the top 20 stations and key influencers.

Work with A&R and Marketing (incl. Streaming, PR, Creative, etc.) to choose and develop audio, video, visual and text content for initial song announcements (Play MPE) via e-mail. Submit artist/song details and copy to Play MPE, and follow up to obtain access stats (number of streams and downloads generated by e-mail blast).

Artwork and music plans delivered to Play MPE and key tastemakers on time, based on deadlines in production schedule and/or marketing plan.

Transfer / upload radio assets (audio, video, images) to the shared file network (Box) to ensure convenient access for staff and delivery to U.S. and international radio partners.

Follows production schedule and related deadlines, and proactively communicates with staff to ensure awareness of new music availability.

Plan, coordinate, and facilitate radio promotional strategies – including promotional tours, as applicable – to deliver engagement and emotional/strategic buy-in with radio programmers and influencers. Proactively

Promotions and tours are executed on budget, and planned in collaboration with the broader Integrity Music marketing team, the artist and manager, and key executive stakeholders.
communicate internally and externally with all associated persons to ensure successful promotions and events. Be present on promo tours and at events to direct artists, facilitate interviews and develop relationships with network and station programmers and directors. Visually document artist meetings and events and forward content to social media personnel. Contact radio programmers and music directors weekly to create awareness of any singles being actively promoted to radio. Encourage review of singles, share stories and motivations behind the artist(s) and song(s), discuss benefits of adding the single(s), share relevant success data, and overcome any objections to adding the single(s)

Weekly tracking of performance of actively promoted radio singles keeping record of which stations are playing which songs, and notating progress and comments from those stations that are not playing the song. Oversee efforts of independent promoters through a shared tracking/feedback document.

Generate and distribute weekly radio performance reports for singles showing total audience, charting, trends, top stations, etc., to appropriate staff, artists and managers.

Weekly email and dialog in Marketing & Sales meeting, discussing current market conditions and related challenges and opportunities

Develop promotions for and attend radio industry events such as Momentum (CMB), Regional Summits (CMB), K Love Fan Awards and NRB (National Radio Broadcasters). When appropriate, coordinate with event planners to secure artist and staff attendance, backstage access, promotional signage, and sponsorships.

Delivers plans on time and within budget, involving key staff and artists. Focuses on developing relationships and results through high-impact, innovative presence at each relevant event.

Perform other job-related duties as assigned.

Displays a cheerful disposition in working on projects outside the typical workflow of this position. Effectively helps others in special projects.

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. David C Cook is a dynamic work environment where positions evolve and change. As a result, the Company reserves the right to modify, delete or add job responsibilities, metrics and benchmarks as necessary to meet business needs. In addition, expectations of performance will be defined in regular performance discussions.

 

 

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