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Radio Interview

                                     

Stace Whitmire

Network Music Director/Morning co-host

WAY-FM

Nashville

 

 

Stace's Career Capsule
I’ve done a bit of everything…from Jazz and NPR (KPLU-FM, Seattle) to CHR (KFFM, Yakima WA) to Country (KXDD, Yakima, WAIB, Tallahassee, KFDI, Wichita)…but am completely new to the Christian format—but have been at WAY FM since June of this year…and I love it!

1. Tell us about your market and how it is unique?

Well, first of all, we’re in Nashville, but also a network…so we have the challenge of being relevant to all markets, while still providing service elements to the Nashville Metro…

 

2. What is the most fulfilling aspect to you personally about Christian radio?

Being able to be myself on the air, as well as off.  Country radio is very similar as far as being values based, so it’s a good place for me…but most of all, knowing that through the music we play, we are able to share God’s Message…and do it in a way that is still really hip and fun.

 

3. How do you personally keep the ministry in the business?

Way FM is a ministry—and it’s a huge responsibility knowing that every day, every phone call I get, every time someone asks me where I work, I am representing the station and our mission. 

 

4. What is the criteria that determines if a song receives airplay on your station?

Its got to be a great song, it has to have a connection with the listener, and we certainly look for songs that fulfill our mission of encouraging youth and young adults

 

5. What kind of promotions work best for your station?

Anything that connects the listener one on one…I think our night show, Jayar and Shimmy with Total Axxess do an amazing job with our Network PD, Dave Senes, and Promotions Director, Matt Levy, to come up with completely unique, fun, and personal promotions.

 

6. How do you think Christian Record labels can better serve Christian radio?

By putting out the best product possible…and keeping in mind just because a song “sounds good” doesn’t mean it connects with our audience

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

The same obstacles as any format…I think consolidation.  Fewer jobs, longer hours, multiple titles…we have some unbelievable on air talent, but burn out can certainly happen.

 

8. What do you believe is the primary role of the Christian radio air personality today?

I can only answer for myself…and I would say to be real.

 

9. What (if any) other Christian radio stations do you consider as innovators today?

Way FM is the innovator…I truly believe that.  I may be biased…but hey, its all good!

 

10. Where do you see Christian radio in 5 years?

This is a baby format…its only going to get bigger and better.  Gone will be the days of poor audio quality and boring programming…Its really an exciting time…

 

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