Well, first
of all, we’re in Nashville, but also a network…so we
have the challenge of being relevant to all markets,
while still providing service elements to the
Nashville Metro…
2. What is the most fulfilling aspect to you
personally about Christian radio?
Being able
to be myself on the air, as well as off.
Country radio is very similar as far as being values
based, so it’s a good place for me…but most of all,
knowing that through the music we play, we are able to
share God’s Message…and do it in a way that is still
really hip and fun.
3. How do you personally keep the ministry in the
business?
Way FM is a
ministry—and it’s a huge responsibility knowing that
every day, every phone call I get, every time someone
asks me where I work, I am representing the station
and our mission.
4. What is the criteria
that determines if a song receives airplay on your
station?
Its
got to be a great song, it has to have a connection
with the listener, and we certainly look for songs
that fulfill our mission of encouraging youth and
young adults
5. What kind of promotions work best for your station?
Anything
that connects the listener one on one…I think our
night show, Jayar and Shimmy with Total
Axxess do an amazing job
with our Network PD, Dave Senes, and Promotions
Director, Matt Levy, to come up with completely
unique, fun, and personal promotions.
6. How do you think Christian Record labels can better
serve Christian radio?
By putting
out the best product possible…and keeping
in mind just because a song
“sounds good” doesn’t mean it connects with our
audience
7. In your opinion what are the biggest obstacles
facing Christian radio today?
The same
obstacles as any format…I think consolidation. Fewer
jobs, longer hours, multiple titles…we have some
unbelievable on air talent, but burn out can certainly
happen.
8. What do you believe is the primary role of the
Christian radio air personality today?
I can only
answer for myself…and I would say to be real.
9. What (if any) other Christian radio stations do you
consider as innovators today?
Way FM is
the innovator…I truly believe that. I may be
biased…but hey, its all
good!
10. Where do you see Christian radio in 5 years?
This is a
baby format…its only going
to get bigger and better. Gone will be the days of
poor audio quality and boring programming…Its
really an exciting time…
