I got into
radio at age 15...I came to WBFJ as a part-timer in 1983 and
transferred to full-time status in 1994.
Became Music Director in 1988, Program Director in 1994 and
General Manager in 1998.
1. Personally how do you keep
the ministry in the “business”?
By never letting the "business"
become the focus. I think if this is true in our personal
lives, it will play out in the professional.
2. Overall, how is
Christian radio different today, from 5 years ago?
Actually, I think it is getting
ready to "morph" again...perhaps into something that challenges
the listeners instead of retreating into safety. It's a place
of risk, not proven formulas. I'm not volunteering to lead
that charge, only stating what I see.
3. What do you think are
the main characteristics of a Christian radio GM?
Someone who has spent enough
years in the business to understand the interworkings of the
various aspects of our industry. Someone who sees themselves as
a servant-leader and seeks to implement such on a daily basis.
4. What ways or methods do
you think work best to keep your staff motivated?
Creating a work atmosphere that
supports them as individuals, professionals, family members and
an integral part of the Body.
5. What kind of promotions
work best for Christian radio?
Apart from the obvious, I don't
know what would differentiate Christian radio promotions from
anything mainstream. Our listeners still have the same lives,
interests and needs. If they don't find it here, they'll enter
6. How do you think
Christian Record labels can better serve Christian radio?
I've worked with label reps for
more than 20 years...the relationship is the best now that it
has ever been.
7. In your opinion what are
the biggest obstacles facing Christian radio today?
A lack of funding, a limited
audience and an attempt to serve too many masters.
8. What do you believe is
the primary role of the Christian radio air personality?
To relate to the listener in a
way that is relevant, truthful and encouraging...
9. What (if any) Christian
radio stations do you consider as innovators today?
This is like asking me to name my
favorite artist. I am thankful for those who served as
pioneers, those who have become mentors and those who are
steering the industry as innovators. Sometimes the innovator is
found at the top of the ratings and behind the speakers podium,
but more often their accomplishments never find the recognition
10. Where do you see
Christian radio in 5 years?
(see #2)...Actually, 10 years
ago, I didn't think we would be here today. The format has
found staying power and has established itself as a worthwhile
entity in the industry. To maintain (or grow) this may require
embracing the uncomfortable.