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Wally Decker

GM/Program Director





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Wally's Career Capsule
I got into radio at age 15...I came to WBFJ as a part-timer in 1983 and transferred to full-time status in 1994.  
Became Music Director in 1988, Program Director in 1994 and General Manager in 1998.


1. Personally how do you keep the ministry in the “business”?

By never letting the "business" become the focus.  I think if this is true in our personal lives, it will play out in the professional.


2. Overall, how is Christian radio different today, from 5 years ago?

Actually, I think it is getting ready to "morph" again...perhaps into something that challenges the listeners instead of retreating into safety.  It's a place of risk, not proven formulas.   I'm not volunteering to lead that charge, only stating what I see.


3. What do you think are the main characteristics of a Christian radio GM?

Someone who has spent enough years in the business to understand the interworkings of the various aspects of our industry.  Someone who sees themselves as a servant-leader and seeks to implement such on a daily basis.


4. What ways or methods do you think work best to keep your staff motivated?

Creating a work atmosphere that supports them as individuals, professionals, family members and an integral part of the Body.


5. What kind of promotions work best for Christian radio?

Apart from the obvious, I don't know what would differentiate Christian radio promotions from anything mainstream.  Our listeners still have the same lives, interests and needs.  If they don't find it here, they'll enter over there....


6. How do you think Christian Record labels can better serve Christian radio?

I've worked with label reps for more than 20 years...the relationship is the best now that it has ever been. 


7. In your opinion what are the biggest obstacles facing Christian radio today?

A lack of funding, a limited audience and an attempt to serve too many masters.


8. What do you believe is the primary role of the Christian radio air personality?

To relate to the listener in a way that is relevant, truthful and encouraging...


9. What (if any) Christian radio stations do you consider as innovators today?

This is like asking me to name my favorite artist.  I am thankful for those who served as pioneers, those who have become mentors and those who are steering the industry as innovators.  Sometimes the innovator is found at the top of the ratings and behind the speakers podium, but more often their accomplishments never find the recognition deserved.


10. Where do you see Christian radio in 5 years?

(see #2)...Actually, 10 years ago, I didn't think we would be here today.  The format has found staying power and has established itself as a worthwhile entity in the industry.  To maintain (or grow) this may require embracing the uncomfortable.







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