Tell us about your market
and how it is unique?
Knoxville is the good ole South. We love the beans and
cornbread and the sweet tea. The music featured on the
radio in town is diverse. From Bluegrass to Active Rock,
you'll hear it in Knoxville. Knoxville is definitely a
Country market with the top station in town earning a
20+ share each book. It is also a great place to live.
If you're in to sports this is the place to be. From
football, basketball, etc...Knoxville is a city that is
growing and we are privileged to be the Christian music
2. What is the most fulfilling aspect to you personally
about Christian radio?
able to personally make an impact in someone's life for
the better. I am blessed to see how God, music and a
little personality can draw in thousands each week to
3. Here is your chance to testify on behalf of your
station...How has God used WYLV?
long do I have? I have seen God take a small station,
and make it into one of the country's top CHR stations.
I think it has to do more with obedience. Our
staff is hardworking and we love what we do. We are
always growing, but in that process we are willing and
open to what God wants. He is ultimately in control of
our future. We do what we can with the resources
available to us, and He does the rest. It's kind of like
the loaves and fishes principle... We have a connection
to our city and market that I think other stations pay
thousands of dollars to figure out and achieve. We see
station needs met regularly, as well as those who call
in with needs. We are seeing listeners reach out
to other listeners, total strangers in some cases, and
meeting their needs. It is so much more than music. This
stuff excites me and makes me come to work everyday.
4. What is the criteria that determines if a song
receives airplay on your station?
each week with Danielle Hedges, our Music Director, and
we decide together what songs we will throw in the mix.
We start things out in an ultra light category, and move
the song up as we see and get listener response. We do
minimal research. Our music mix is what I think sets us
apart from other stations. It is a careful and well
thought out process, but when you listen it is FUN and
unique. It really stands out in a market that is full of
stale, scientifically based radio stations.
5. What kind of promotions work best for your station?
Anything where we can help another ministry or offer our
listeners an opportunity to make a difference in
6. How do you think Christian
Record labels can better serve Christian radio?
I think they are doing a great job. We
have no problems with servicing. I enjoy the
relationships I have with those that work with the
labels. Their hard work has been evident in the types of
songs that have been released to radio recently.
7. In your opinion what are the
biggest obstacles facing Christian radio today?
We need to be willing to explore new
areas. What I mean by that is that we need to take a
chance on real issues that are going on in the world.
For example, we talked about the Michael Jackson
verdict. Some Christian stations wouldn't touch it, but
if you'd listen to any other station in your market,
guess what the focus was? I think we are scared of the
Crusaders, and let them determine what we do and don't
do. Take the chance to explore an area that is "off
limits", but do it with a Christian perspective that
only your station can give... Also, picking the right
music is key to growth. You have to be on top of what
your listeners are checking out when they are not
listening to you. I think when you have a good handle on
that, you are able to choose music that they can relate
to anytime they tune in.
8. What do you believe is the
primary role of the Christian radio air personality
An encourager. I feel my job on-air is
to be a friend and a safe place where I am available for
my listeners to call me up, tell me what's going on, and
then keep me updated. I always ask my listeners to keep
in touch, and you know what...they do! I tell my staff
to try to make that connection. It becomes more than a
jock/listener relationship. You become a part of each
other's daily lives.
9. What (if any) other Christian
radio stations do you consider as innovators today?
I like too many. I would say that with a
little personality, a little break from the norm, and a
vision for the future, that makes you the innovator.
All of us can be innovators...
10. Where do you see Christian
radio in 5 years?
If we do it right, Christian radio
becomes a staple in every market. Every station is known
for what it represents, and we are making a difference
in our communities. Take a chance, what do we have to