I began my career in 1985, working at my college radio station
in Nashville, TN (WNAZ – the ONLY Christian music station in
Nashville at the time and now on the block to be sold!). I also
worked at a small, family-owned AM station in Nashville during
my college days. After graduation, I worked briefly in Memphis,
TN and then moved on to WFCJ in Dayton, Ohio and WTLT in
Columbus, Ohio. In 1991, I began doing afternoons and
promotions for WNLT in Cincinnati. After that, I spent 14 years
at WMHK in Columbia, SC before moving to 106.9 The Light in
Congratulations on all the recent awards given to WMIT including
Marconi Religious station of the year from the NAB…
can you most attribute the recent station success to?
it’s a “Who” not a “what”. There’s no question that God has
blessed this radio ministry. We strive to honor Him with
excellence in what we do every day and He has honored us with
radio programmers cultivate new air talent?
When you encounter a talented young person who has passion, give
them the chance to develop their skills. Passion is rare but
the skills can be taught.
What part does social networking play in WMIT marketing?
I think one of the keys to using social networking effectively
is not only to provide a way for the station and the listeners
to interact but for the station to provide a platform for the
listeners to interact with each other. We’ve been able to
gain some valuable insight into our listener’s world through the
interactions we’ve seen take place on our Facebook page.
4. What criteria do you require for a song to be played on
A song needs
to have solid lyrics, a clear message and technical excellence.
Of course, it must also be a stylistic fit and it must help
accomplish the goals of the radio station.
5. What kind of promotions work best for Christian radio?
I think the
best promotions are the ones that give the listeners an
opportunity to get involved and help others. We’ve seen a
tremendous outpouring of support for everything from collecting
baby items to supporting international missions.
6. How do you think Christian Record labels can better serve
excellent, compelling and relevant new music in the highest
technical quality possible. We’ve come a long way in the past
several years but I think there’s still room for improvement.
From a relationship standpoint, all the labels we work with do a
7. In your opinion what are the biggest obstacles facing
Christian radio today?
Keeping up with rapidly changing technology and only venturing
into this field with a clear strategic purpose. Being there
just to be there may be more harmful than beneficial.
8. What do you believe is the primary role of the Christian
radio air personality?
To encourage the listener by integrating faith and life in real,
relevant and compelling ways.
9. Where do you see Christian radio in 5 years?
I know the
economy is tough but so many radio companies seem to be shooting
themselves in the foot by drastically reducing investment in
their air talent and the marketing of their product. I think
that presents a huge opportunity for Christian radio. If we can
raise the bar of excellence and relevance and capitalize on the
opportunity to connect with people who aren’t finding that
connection elsewhere, I think we’ll have a chance to reach more
people than ever before over the next few years.