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Radio Interview

Tom Greene
 

Director of Programming & Operations

 

WMIT
 

Black Mountain, NC

To contact Tom click here
 

Tom's Career Capsule
I began my career in 1985, working at my college radio station in Nashville, TN (WNAZ – the ONLY Christian music station in Nashville at that time!).  I also worked at a small, family-owned AM station in Nashville during my college days.  After graduation, I worked briefly in Memphis, TN and then moved on to WFCJ in Dayton, Ohio and WTLT in Columbus, Ohio.  In 1991, I began doing afternoons and promotions for WNLT in Cincinnati.  After that, I spent 14 years at WMHK in Columbia, SC.  I’ve been at 106.9 The Light since September, 2006.



1. How has WMIT evolved over the last few years?

We’ve invested a lot of resources into refining and focusing our product and God has blessed us with top-quality air talent.  Consequently, He is using the station to reach more people now than ever before in the history of the station. 

 

2. Has WMIT made any changes due to economic situation, been affected in any way?

Thankfully, we have not had to lay anyone off.  In fact, we’ve been blessed to be able to bring a couple of new people on board.  However, we are carefully watching expenses and only making the major expenditures that are absolutely necessary.

 

3. How is your coverage area a unique Christian market?

Because the signal of 106.9 The Light covers such a wide geographical area, we try to focus on a region rather than just one city or community.  That can present some unique challenges but relevance works no matter where the listener is.  And that’s what we strive for. 

 

4. What criteria do you require for a song to be played on your station?

A song needs to have solid lyrics, a clear message and technical excellence.  Of course, it must also be a stylistic fit and it must help accomplish the goals of the radio station.

 

5. What kind of promotions work best for Christian radio?

Promotions that have worked well for us are the ones that give listeners the opportunity to get involved and help others.  We’ve seen a tremendous outpouring of support for everything from collecting baby items to supporting international missions.

 

6. How do you think Christian Record labels can better serve Christian radio?

Provide excellent, compelling and relevant new music in the highest technical quality possible.  I think they’re doing pretty good job with this but I do think there’s room for improvement.  From a customer service standpoint I think pretty much all of the labels do an excellent job!

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

One of the biggest challenges I see is keeping up with rapidly-changing technology.  To stay relevant we’ve got to adjust our methods but it’s changing so quickly that it’s sometimes hard to stay ahead of the curve. 

 

8. What do you believe is the primary role of the Christian radio air personality?

Encourage the listener.

 

9. What (if any) Christian radio stations do you consider as innovators today?

I’ll say this… there are more stations that would probably be considered innovators today than there was five years ago.  And that’s a really good thing!   

 

10. Where do you see Christian radio in 5 years?

So many radio companies seem to be shooting themselves in the foot by drastically reducing investment in their product and the marketing of their product.  I think that presents a huge opportunity for Christian radio.  If we can raise the bar of excellence and relevance and capitalize on the opportunity to connect with people who aren’t finding that connection elsewhere, I think we’ll have a chance to reach more people than ever before over the next few years. 

  

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