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Radio Interview

                                     

Terry Michaels

Program Director

WJRF

Duluth

 

 

Terry's Career Capsule
Started in 2000 as overnight volunteer at THE REFUGE
2002 got full-time employment at THE REFUGE and leave my truck driving job.
Over the last 4 years I moved from overnights to evenings to afternoon. From Traffic Coordinator to Music Director to Program Director.

 

 

1. Personally how do you keep the ministry in the “business”?

Personally?--- Prayer and following God's Lead

 

2. Overall, how is Christian radio different today, from 5 years ago?

I think that Christian Radio is better today and the music is of better quality than it was five years ago. I also think that Christian Radio is more relevant today than it used to be

 

3. What do you think are the main characteristics of today’s Christian radio PD?

 I would think a good PD would have his ear tuned to today's music, his eyes on today's culture and his heart focused on God.

 

4. What criteria do you require for a song to be played on your station? 

For me, a song has to say something. That "something"  could be deep, or light. It could be "Ra Ra Jesus" or  it could simply speak to the hearts of normal people today who are dealing with real problems in a real world. I believe the enemy loves to  make us feel that we are alone in our struggles. There are many songs today that are great songs, that simply say "You Are Not Alone."

 

5. What kind of promotions work best for Christian radio?

Anything that meets the listener where they are. That doesn't necessarily mean a remote at a car lot on a Saturday.

 

6. How do you think Christian Record labels can better serve Christian radio?

Most of them are doing this really well, but I would say a strong relationship between the two. And , I'm sorry, I understand the whole "Payola thing" , but let me give CDS to my staff so they can talk about your artists and get excited about their music. (but that's just me)

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

Being in the world and not of it.

 

8. What do you believe is the primary role of the Christian radio air personality?

Communication.  That isn't just for Christian radio, but all radio. Talk to the listener like they are real people. Drop the jargon that no one understands and talk to them.

 

9. What (if any) Christian radio stations do you consider as innovators today? 

That's a tough one. Simply because once someone is tagged as innovative everyone starts to follow them and they are no longer innovative. True innovation comes from doing what is best for your audience regardless of how many people are following you.

 

10. Where do you see Christian radio in 5 years? 

It will continue to grow and change. It must. I believe that the time a song spends in current rotation will decrease. As more and more people get into downloading their favorite songs they will be looking to radio not to play their favorite song over and over, they will want radio to show them what new songs are out there so they can decide whether or not they want to spend a buck on a song they like. I believe they days of a song spending over a year in HEAVY rotation have come to an end. Or at least, they should.

 

 

 

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