After graduating from Ithaca
College, Terese relocated to Rochester, NY to take a position as
airborne traffic reporter with Metro Networks. Over time, she
ended up on the air at 98PXY (WPXY) and then WARM 101.3 (WRMM)
as mid-day personality and program director. After nine years
there, she was called to Family Life Ministries where she is
blessed to be serving as program director and mid-day host.
How has Family Life Network evolved over the last few years?
Over the past
five years, FLN has expanded its reach and grown in program
quality. It’s crazy to think about, but the Lord has blessed us
with close to 70 radio outlets across NY and PA. We’ve also
grown in staff, having hired a few new on-air personalities and
events staff. Having so many talented people here sure makes my
2. Has FLN made any changes due to economic situation, or been
affected in any way?
We’ve seen some
amazing fundraising miracles, despite the nation’s economic
situation. In times like these, people start soul searching to
discover what’s truly important to them. Thank God, His people
see value in Christian programming and are stirred to support
the cause. Our Spring Sharathon was our most successful
fundraiser ever. We’re still in awe of what God accomplished
over those four days.
3. How does FLN connect locally with markets?
FLN works hard
to be visible in the communities we serve. We work with local
churches, concert promoters, festivals, and retail outlets to
make sure the station is representing what is happening in our
communities. We’ve recently started discussing how to get our
ministry staff plugged into volunteer opportunities to help
serve charitable organizations like local food banks and
pro-life pregnancy centers.
4. What criteria do you require for a song to be played on your
foremost, the music we play has to be Christ-centered, or it
doesn’t make the cut. Our Music Director is an artist and
musician with a very fine-tuned ear. He knows what our
listeners will like, and more importantly, what will impact them
in positive and encouraging ways.
5. What kind of promotions work best for Christian radio?
First let me
say, Family Life knows how to have fun with promotions! Our
President and Network Manager, Rick Snavely, volunteered to be
dunked in the dunking booth at Sharathon last month. Everyone,
including listeners and visitors to Sharathon, got a real rise
out of it! We’re also working on a few interactive promotions
for the summer that will incorporate listening, website and
I think the
best promotions highly involve listeners. For example, this
August we’ll be running a “Where’s Denny” promotion at a summer
festival. It’s basically a spin-off of “Where’s Waldo.” (Denny
Brownlee was a long-time morning show host that recently came
off the air.) Whoever puts all the clues together to “find
Denny” wins a VIP experience or admission to next year’s event.
We make promotions fun, interactive, and relevant to listeners.
6. How do you think Christian Record labels can better serve
general, are still trying to figure out how to do more with
less. I feel for them, as budgets continue to shrink and staff
work harder to do more. With Facebook and Twitter being so
popular, artists are more accessible than ever. Christian radio
is a great way to provide unique artist experiences. Labels
that make that happen will quickly win favor with me!
7. In your opinion what are the biggest obstacles facing
Christian radio today?
cannot ignore what’s happening in the world of new media.
Family Life Network is not only streaming online, but also
offers two internet-only formats and mobile apps. We try to get
every artist and author interview in podcast form. Family Life
also creates and produces original podcasts and videos to get
listeners interacting online. Christian radio needs to learn
how to develop and cultivate Web presence that listeners want to
be a part of. People are listening online now more than ever.
Let’s give them options!
8. What do you believe is the primary role of the Christian
radio air personality?
air-personalities are there to encourage, build up, and
communicate God’s truths the best they can. However, God’s
people are less-than-perfect at the moment! When I’m on the
air, I try not to share struggles until the Lord has granted me
wisdom, and in some cases, resolution. Then I can share that
testimony on the air from a Godly perspective. I’m not on a
pedestal. I’m human, like everyone else, and needing God’s
everlasting arms for strength and guidance.
9. What (if any) Christian radio stations do you consider as
Christian station I ever worked with was WRBS, 95.1 Shine FM in
Baltimore. I still tune in to that station for inspiration.
They’re rock-solid musically and personality wise. They’re
always on the streets and they embrace social media. Plus their
female imaging voice is phenomenal! (Anyone have her number?)
Oh, and I love the morning show at WPOZ, Z88.3. Disney
vacations are more fun when you wake up with Ellis and Tyler!
10. Where do you see Christian radio in 5 years?
If the Lord
tarries, I hope Christian radio is thriving five years from
now. I pray the format never forgets why we’re here. If we’re
not sharing the Good News, what’s the point? The music can be
contemporary and great to listen to, but if we’re not talking
about Jesus on the radio, we aren’t doing our jobs. Let’s
refuse to conform and water down the Gospel by simply “being
encouraging” or “nice people.” That’s all great, but we’re here
for the lost. When you stand before God, wouldn’t it be a
blessing to know that souls came to Christ as a result of your