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Radio Interview

                                     

Steve Turley

Music Director/Afternoons

WCLN

Fayetteville

 

 

Steve's Career Capsule
After receiving an associates degree in broadcasting in the mid-80ís, my first radio job was at a small AM station playing southern gospel music in Wilson, NC.  I left radio for about nine years then became MD and morning guy at WCLN-Christian 107.3 in the Fayetteville, NC market.  Iíve been here for nearly 10 years now.  Still the music director, but I have moved to afternoon drive. 

 

1. Personally how do you keep the ministry in the ďbusinessĒ? 

For me itís really two-fold. Because itís so important to offer encouragement to our listeners, I love to occasionally expound on the message in the songs we play.  Then there are the many opportunities I have to minister one-on-one with someone on the phone or even a co-worker. 

 

2. Overall, how is Christian radio different today, from 5 years ago?  

I think Christian radio has raised the bar across the board so far as quality is concerned.  From  music, to equipment, to talent, to programming and marketing strategies Ė Christian radio continues to improve its sound and its appeal.  This in turn has increased our potential for effective ministry.

 

3. What do you think are the main characteristics of todayís Christian radio PD? 

To use a sports analogy, todayís PD needs to be very good at scouting talent as well as coaching that talent.  Keeping everyoneís focus on the stationís vision is also vital as a leader of a broadcast team.

 

4. What criteria do you require for a song to be played on your station? 

Of course it has to fit the format and be well produced, but really it has a lot to do with appeal.  If we say we are the station for the family, (and we do) the songs we play will need to generate a positive response from the families that choose to listen.  The ultimate is a song that Mom, Dad and the kids will all sing along to.

 

5. What kind of promotions work best for Christian radio? 

When you can provide an experience that canít be bought, especially for someoneís child, (like having lunch with an artist) youíve done a great thing.  Everybody wins.

 

6. How do you think Christian Record labels can better serve Christian radio?

They really do a great job for us.  Could they possibly find a way to cut the number of songs they send us in half?  Just kidding.  Having so many songs to choose from is so much better than the alternative.

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

One obstacle might be having goals that arenít high enough.  Instead of trying to be like the local country or rock or pop station, we need to be better than them.  We should embrace what is the biggest difference between us and most other stations in our market.  We know the answer and His name is Jesus.

 

8. What do you believe is the primary role of the Christian radio air personality?

Itís the same as any other radio personality, relating to the target listener.  Being willing to be transparent, understanding, fun, real; doing what it takes to relate.

 

9. What (if any) Christian radio stations do you consider as innovators today? 

Lately WPOZ in Orlando with their commitment to the safety of their audience, and KSBJ in Houston with how they present the love of God in such a compelling way.

 

10. Where do you see Christian radio in 5 years?  

If we choose to heed the advice of many in our industry, we will be more invested in our local markets, while utilizing the many advances in audio and video technology to provide a truly interactive experience for the listener.

 

 

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