Steve's "Beautiful History"
“DJing” at Roller Rinks in California and New Mexico during the
roller skating craze of the 80s. While interning at KLYT in the
late 80s, he attended and graduated from the Christian Broadcast
Academy. His broadcast career has included stints at stations in
Albuquerque (KLYT, KKIM, KKJY, and KNKT) and Chicagoland (WNDZ,
WYLL). Although he spent a short time in recent years as a
morning host with Jenna James on M88, since 1996 he has
primarily enjoyed waking up listeners in Albuquerque on KNKT.
How has M88 evolved over the last few years?
M88 continues to provide music that
is relevant to today’s youth. Our hope is that by listening to
music that has an obvious message of hope and truth that young
people will be led into a relationship with Jesus Christ.
2. Has M88 made any changes due to economic situation, been
affected in any way?
We did tighten
the belt a bit over the past few months, but God HAS supplied
our needs and we ARE on the air.
3. How is Albuquerque a unique Christian market?
a unique Christian market for a few reasons. There are at least
7 stations that program Christian content. The market size of
700,000+ is much smaller than most markets that have nearly 40
stations. With so many choices on the air it is important to
4. What criteria do you require for a song to be played on your
We don’t put a
“Jesus” per minute meter on each song. In order for a song to be
played on the air it really should pass through a filter that
assesses whether or not the artists’ are living a lifestyle that
supports a Biblical worldview. Lyrical content and production is
important. We also want the song to be appropriate for our 13 –
18 year old demographic. A song may sound fun and not be
extremely strong in the lyrical content, but is still
appropriate. The same is true of a song that may be a little
low-key, but the content is so strong it is something we want to
share with our listeners.
5. What kind of promotions work best for Christian radio?
In my opinion
the best kind of promotions for Christian radio are the ones
that when you debrief afterwards you can say, “God was glorified
in that”. The trick is to accomplish that while at the same time
drawing listeners to your frequency, website, and social
networking. We enjoy blessing other ministries in our community
with assistance that requires some elbow grease. We encourage
our listeners to come along side us when we do.
6. How do you think Christian Record labels can better serve
The labels are
a great partner in getting the content to the masses. However,
now that music doesn’t need to be “snail mailed”, it should be
just as easy for a “non-reporting station” to receive new music
as it is for a “reporting station”. Since I don’t represent a
label I may not be privy as to why this is not the case, but it
sure seems like an issue that we should have overcome by now.
7. In your opinion what are the biggest obstacles facing
Christian radio today?
Since most of
Christian radio seems to be non-profit, it is difficult to find
local businesses that will support a ministry and expect no
tangible (i.e. $$$$) return. I know many are concerned about
legislation that would limit the content of Christian radio, but
remember, often the Church blossoms under persecution. I’m not
praying for persecution, but revival would be welcome.
8. What do you believe is the primary role of the Christian
radio air personality?
I think this
question can most easily be answered by a plaque hanging in the
control room that reminds us, “It’s not about you. It’s not
about us. It’s about Him and it’s about them.”
9. What (if any)
Christian radio stations do you consider as innovators today?
I feel somewhat
like an ostrich when it comes to what other stations are doing.
Our staff does not regularly attend national conferences, but so
many stations are doing unique things to reach their local,
statewide, nationwide and global community, it is good to have
places like this to bounce off ideas from each other.
10. Where do you see Christian radio in 5 years?
Hopefully in 5
years we will still be able to deliver a quality product that
impacts our listeners. I’m not convinced that HD is the answer
for the near future. Although the idea of providing several
different feeds of the truth with varying styles coming from the
same organization is compelling.
I DO think we
need to really focus locally first, then nationally and beyond
to the entire world. Our instructions in Acts 1:8 tell us, “But
you shall receive power when the Holy Spirit has come upon you;
and you shall be witnesses to Me in Jerusalem, and in all Judea
and Samaria, and to the end of the earth." (NKJV) As we implement
this direction, lets remember that where Acts 1:8 is practiced
often Acts 8:1 follows. It reads, “…At that time a great
persecution arose against the church which was at Jerusalem; and
they were all scattered throughout the regions of Judea and
Samaria, except the apostles.” (NKJV).