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Radio Interview

                                     

Steve Etheridge

APD/MD

KPEZ

Austin

Steve's Career Capsule
I’ve been in Austin for two months now.  I was originally with KBIQ (Salem) in Colorado Springs where I was the Program Director/ Morning Co-Host from 2000-2006.  Prior to that, I spent 7 years doing mornings in country radio.

 

1. You’ve recently relocated to Austin, what are some of the main differences in the market

MAJOR HUMIDITY!!  Followed by great BBQ, bad traffic, weird Longhorn fans and a very liberal downtown… it’s like Boulder with an twang!

 

2. KPEZ is owned by Clear Channel, how is the support from the company

Outstanding!  We have so many people within the company rooting for us to succeed.  The leadership, the tools, the commitment, everything has been more than I could’ve imagined.

 

3. Do you think we’ll see more “secular” companies considering CCM at one of their properties? 

Yes.  Because the really good CCM stations and their parent companies have demonstrated that the employees and listeners of their properties are not just small pockets of fanatical “Bible thumpers.”  We’re reaching families.  We’re fun.  We’re safe.  Hollywood hits a homerun just about everytime they put a family film into theatres… family radio can be just as successful, meaningful and (the evil word) profitable.  

 

4. What do you think are the main characteristics of today’s Christian radio PD?

A great airstaff; being a good listener and communicator; understanding what motivates your sellers or underwriters and their clients AND conveying to them what motivates your listeners & your programming staff; establishing goals that everyone understands and believes in.

 

5. Do you see any music trends emerging in Christian radio?….locally? 

I was kinda hoping Gangsta Polka would take off, but it may be a little too progressive for today’s audience.  Although Chris Tomlin lives here in Austin and could possibly spearhead that effort?

 

6. How do you think Christian Record labels can better serve Christian radio? 

I wouldn’t know how they could do any better.  Every label rep. I deal with goes above & beyond in trying to help our station succeed and our listeners informed.

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

Same as always… it sounds too exclusive to the average, unchurched housewife.  She’d probably like to know how this makes her life better – not why you’re better because you know all the bible verses by heart.

 

8. What do you believe is the primary role of the Christian radio air personality? 

Either protect the station license OR fetch coffee & donuts for the PD!!

 

9. What (if any) Christian radio stations do you consider as innovators today? 

KLTY/Dallas; KSBJ/Houston; KBIQ/Colorado Springs

 

10. Where do you see Christian radio in 5 years? 

Jump5 probably won’t be as jumpy; although tobyMac probably will be.

 

 

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