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Radio Interview

                                     

Sonny Fredericks

Program Director

CVCR

Aylesford, Nova Scotia

 

 

Sonny's Career Capsule
I started in radio 4 years ago with absolutely no experience. I went to a weekend radio workshop/seminar and asked a lot of questions, took a bunch of notes and proceeded to get our station up and running. We had plenty of little glitches in the early days but things run pretty smoothly now. So CVCR is my first radio station. (not what you would call a very impressive resume!!)

 

 

1. Personally how do you keep the ministry in the “business”? 

I consider the radio ministry as a calling and not a job. If you keep your focus on the Lord Jesus the business end of radio just seems to fall into place. I start each day with prayer and if you know Him then how can you go wrong?

 

2. Overall, how is Christian radio different today, from 5 years ago?  

Probably the biggest difference I've noticed over the past 5 years is the huge increase in the number of recording artists in Christian music both solo and groups. There is certainly no shortage of material to choose from.

 

3. What do you think are the main characteristics of today’s Christian radio PD? 

Today's PD needs to be dedicated to the ministry and requires a creative mind. He also needs to be open minded to ideas that come from others and must be in touch with current events in the local community. A positive attitude is essential!!!

 

4. What criteria do you require for a song to be played on your station? 

The most important part of any song is the message. If we can't hear the words above the instruments it won't get airplay. The lyrics must also contain some form of a Christian message. We don't play any secular artists even if they sing "Amazing Grace"!! We are also a bit hesitant to play songs that go beyond the 5-minute mark. Unfortunately, there are still musicians who think they can plug a cheap microphone into their home computer and record a quality product. It's not impossible but it is rare! We don't play poor quality independent artists. Artists need to get their work mastered for airplay.

 

5. What kind of promotions work best for Christian radio? 

I'm sure this differs from station to station, but any kind of event that allows the listener to get involved is what we strive for. The listeners need to feel part of the action.

 

6. How do you think Christian Record labels can better serve Christian radio?

They need to make sure that the music of the artists they represent gets out not only to the large commercial stations but also to the little non-comm. stations as well. We struggled our first year of operation trying to get access to current top 50 material.

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

Tough question!! I don't spend much of my time looking at the obstacles, I try hard to avoid them. I do think that we have to be aware that when it comes to music there are many ways it can be delivered. Computer sites, ipods, mp3 players, television, etc all want a piece of the action. I don't know if these are obstacles or just challenges that we need to overcome.

 

8. What do you believe is the primary role of the Christian radio air personality?

The role of the on air personality is to be upbeat and positive. Most people have their own problems to deal with and listening to good radio helps them to get through the rough times. The on air guys need to express joy in what they’re doing after all we serve a risen Savior!!!

 

9. What (if any) Christian radio stations do you consider as innovators today? 

Scott Jackson and the crew at Life 100.3 in Barrie Ont. always seem to be doing something new and exciting. Great station!!

 

10. Where do you see Christian radio in 5 years?  

I've discovered recently that a lot of non-Christians have been tuning in to our station. I believe if you provide a quality alterative to secular radio people will listen. I think this trend will continue over the next 5 years. I also think there will be more exposure through Christian satellite stations.

 

 

 

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