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Radio Interview

Scott Smith

Asst. Program Director / Music Director and Afternoon Drive 

K LOVE

Rocklin
 

To contact Scott click here
 

 

 

Scott's Career Capsule
I got started when I was a sophomore in High School at 15, at  KKOJ, a small country station in the middle of a cornfield in MN (literally).  I moved between my sophomore and junior year to Rapid City, SD and worked all the way through HS at Hit 100 FM, the number 1 station in town.  That is where I really fell in love with radio and decided that I would rather do radio than be a doctor, which I was planning for throughout school.

For a season, I realized I could make a whole lot more money in sales and business, so I left radio, but radio proved to be like the tractor beam on the Death Star in Star Wars, it sucked me back in.  My first Christian radio gig was at WAPN in Daytona Beach, FL and then onto Z88.3(WPOZ) in Orlando, where I spent 12 years doing mornings, before moving to KLOVE.

 

1. How is doing afternoons with a co-host different than what you did before?

I donít notice that there is much of a difference, I really enjoy working with Kelli, prior to doing afternoons, we did the morning show on the Air 1 network, so it is an easy transition.  The truth is I love doing radio, I donít feel there is any difference in my approach, other than some natural nuances that are unique to afternoons.  I think that no matter what shift youíre doing, you should be bringing it every break, and connecting with your audience.

 

2. How has your show evolved or changed over the last few years?

I really appreciate the great coaching and insight that I have learned from mentors and friends like David Pierce, Mike Novak, Tommy Kramer, Randy Lane, Alan Mason and John Frost.  I have learned how to connect with our audience like never before.  They have each taught me how to use the tools in my tool built, and for that I will be forever grateful.  Their inspiration and encouragement have been a huge blessing to me.  The biggest evolution is having the courage to be real and authentic, every single break!

 

3. What show topics seem to be hot right now?

The show differs from day to day, just like life, itís really hard to say there is a formula for what topics work or donít work.  If you donít feel whatever it is youíre going to say is going to connect somehow, that ďShut Up and Play a Song.Ē

 

4. What is the advantage of being on a national network? 

I love that we are a network, there is something special about being able to connect believers across the country through great music.  We here from so many listeners who are thrilled with the idea that listening to KLOVE is what connects them with family and friends all over the country.

 

5. What kind of promotions work best for Christian personalities?

We really try to focus our promotional efforts on a variety of ideas, ranging from the fun to the heartfelt.  The one thing that we want to be an element in every contest is making sure that it provides our winners with a unique experience that they canít get anywhere else.

 

6. Do you use any show prep services? 

Not really, I think that there are some good prep services out there, like Positive prep and Sheprep, but Kelli and I prep on our own, and then meet before the show to map out what we have and build a roadmap for the show.  One benefit that we have is having our own news department, they do a great job of posting things on KLOVE.com, so it makes it easier for listeners to find things that we talk about in the show.

 

7. What are the biggest obstacles facing Christian radio today?

I am a glass half full kind of guy, so I donít see many obstacles, but I do think that all radio is faced with the performance rights mess, however that isnít something unique to Christian radio.  I believe that we also havenít done the best job of developing new on-air talent, which I hope that we aim to improve upon as an industry. 

 

8. Do you think there will be more or less syndication in the future of Christian radio?

Due to the tough economic times, I do believe that you may see more syndicated, or network radio.  Working at a network, I donít think that is a bad thing, in fact, we are always looking at ways to improve what we do on a local level.  Having worked in local Christian radio, and first hand seen the impact of having a great local station, I think that is a great model, when itís supported. 

 

9. What (if any) Christian radio personalities do you consider as innovators today? 

I think that there a some really talented people working in our industry, a few on my short list would include my co-workers Kelli Caldwell and Lisa Williams, Brant Hanson, Sarah Taylor and Jayar (I think thatís how you spell itÖwhy he canít just be normal), they all do a great job and think outside of the box.  I appreciate that!

 

10. Where do you see Christian radio in 5 years?  

I think that the sky is the limit!  I believe that there are so many people in need of hope, and find it listening to Christian radio.   I would like to see Christian radio work on improving our serve to our listeners.  One of the things that I am most proud of here at KLOVE and Air 1, is the ministry that extends beyond what happens on the air. Having a team of staff pastors and a prayer ministry team allows us to help people beyond an encouraging word or a great song.  I know that not every station will have the band width to do that on their own, but I think that it would be great to look for ways that you can partner with other churches, or para-church ministries to extend your serve beyond just being a radio station

10.

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