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Radio Interview

                                     

Rob Regal

Program Director

WIBI

Carlinville, IL

 

 

Rob's Career Capsule
Back in the day I was a jammin' bass player & songwriter :)  Got saved- thought I’d be a youth pastor.  Did every job under the sun during & after college.  Got into radio by "accident" back in ‘96 and never left.  Spent time serving in South Jersey, Phoenix, West Texas, and now in Central Illinois/SE Missouri.

 

1. Personally how do you keep the ministry in the “business”? 

By remembering whom I'm really serving.  It's a calling and privilege to do what I/we do.

 

2. Overall, how is Christian radio different today, from 5 years ago?

Most who read this know the standard industry answers.  But I feel really challenged to look at how culture has changed in the past few months, and how we are going to be ready for what's coming. 

 

3. What do you think are the main characteristics of today's Christian radio PD?

PD's become whatever ownership/circumstance requires.  Some PD's have a classic role.  Others are schizophrenic multitaskers.  Personally, I've always at least shared some programming/operations/management role wherever I've served.

 

4. What criteria do you require for a song to be played on your station?

We hired the best Music Director this side of heaven (Joe Buchanan).  Joe lives in the research, eats-sleeps-drinks-breathes our target listener lifestyle, and is a former musician/songwriter.  Talent/human element + good research = great results.

 

5. What kind of promotions work best for Christian radio?

Entertaining, inclusive, accessible...  with a good balance of service and fun.  Cume building requires visibility.  It helps that we hired my dream-Promotions Director, who just happens to be a seasoned professional in marketing and brand management.

 

6. How do you think Christian Record labels can better serve Christian radio?

That question goes both ways.  How can radio better serve labels?  This is something I'm really focused on right now...  I've been dreaming out ways for WIBI and labels/artists to partner and shake things up!  Labels and artists "watch out"--  if you haven't heard from me yet, you likely will soon :) 

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

Not trying to sound clever--  I really mean this--  OURSELVES!!!

 

8. What do you believe is the primary role of the Christian radio air personality?

Relationships.  People turn to people.  Even when people turn to God, they do so mostly through His "hands & feet" (thank you Audio Adrenaline).  Otherwise, can you say "iPod"?

 

9. What (if any) Christian radio stations do you consider as innovators today?

There are folks I admire.  But the more I dream out what we could be doing (and, Lord-willing, what we WILL be doing), the less I perceive anything currently out there as truly "innovative".

 

10. Where do you see Christian radio in 5 years?

Going back to question #2, times are a changin'--  so we'd better keep on our toes :)

  

 

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