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Radio Interview

                                     

Rick Hall

Program Director

WQFL

Rockford

 

 

Rick's Career Capsule
My first job involved telemarketing for Farmers Insurance. I attempted to sell auto insurance over the telephone.  After six months, I had yet to make a single sale!

My radio career began at WCCQ/Chicagoland (NextMedia -- Country) -- Intern
WCFL/Chicagoland (New Life Radio -- Christian Hot AC) -- Weekends, Nights, and eventually interim afternoons. WCIC/Peoria (New Life Radio -- Christian AC) -- Afternoons & Assistant Music Director to Music Director to Assistant Program Director

Presently, I’m at WQFL/Rockford (Christian Communications Network -- Christian CHR, Christian ACHR) -- Afternoons & Program Director & working weekend duties at WUSN/Chicago (CBS Radio — Country).

 

 

1. Personally how do you keep the ministry in the “business”? 

This is something that I’ve struggled with.  It seems like there’s hardly enough time to get the ‘business’ done.  However, I’ve come to the conclusion that the ministry side of the business isn’t just praying as a team.  It’s also not just reading through scripture together as a team.  Ministry can be so much more. Ministry is keeping your door open and allowing the frustrated sales guy vent when he’s down. Ministry can take place while eating lunch with another in the break room verses working through lunch in my office. 

 

2. Overall, how is Christian radio different today, from 5 years ago?

More people than ever are listening!  In my opinion, another Christian radio “revolution” began five years ago.  In addition, those outside of the CCM industry are watching us much more closely.  The mainstream world is paying attention to what we have.

 

3. What do you think are the main characteristics of today’s Christian radio PD?

One word:  Genuine.  When I talk one on one with other programmers, I see a common ground, a real desire to see lives changed through our signals.  The love for the art of radio and our ministry mission is alive and well!

 

4. What criteria do you require for a song to be played on your station?

I first check the sound.  Is it modern and fresh?  Then I check lyrics.  Just as I don’t want my jocks to speak Christianeese, I also don’t want to be playing lyrics full of Christianeese.

 

5. What kind of promotions work best for Christian radio?

I find that many promotions done on Christian radio stations lack cume and TSL building components. The best promotion for Christian radio is one that attempts to increase listenership and time spent listening. Then we have to ask, “what’s in it for her?”

 

6. How do you think Christian Record labels can better serve Christian radio?

I love PromoOnly!  However, many times, I often can’t find the information I’m looking for.  Please don’t forget to complete all of the fields.  Song lyrics are handy.  Album title is needed.  Also, please don’t forget to include your contact information, especially if you’re submitting an independent release.

I do have to commend the technology side of the labels for encouraging their artists to take an active role in their websites.  Artist blogs have become very handy in preparing for our air shifts.   =)

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

We’re spread too thin.  The “talent pool” is very dry.

 

8. What do you believe is the primary role of the Christian radio air personality?

In my opinion, the role really depends on which format the air personality is working.  However, the role of friend seems to transcend every format.  Being transparent and even vulnerable at times on-air, seems to go a long way.

 

9. What (if any) Christian radio stations do you consider as innovators today?

Hands down, Mike Couchman and the gang at WAYK/Grand Rapids.  I’m a huge fan of the Top 40 format.  I love the fresh programming style that Couchman has.

 

10. Where do you see Christian radio in 5 years?

I’m so excited to see what’s to come!  Five years from now, I think we’ll see more corporate (CBS, Clear Channel, etc) stations on our reporting list.

 

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