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Radio Interview

                                     

Jim "Kid" Raider

Program Director

WORQ

Green Bay

 



 

 

Kid's Career Capsule
Started in Radio in 1980--doing everything from Sports reporting to Public service announcements...In Catskill, New York...(between Albany and NYC BIG {radio influences on me}) also doing some TV stuff too..    Had a desire to do Christian Top 40 radio then...even though it didn't exist musically in the form we have it today.  All my radio background was in Mainstream radio until I graduated college and landed a job at WAY-FM (a brand new station with a BIG vision)  1987. Worked at WCRM-Fort Myers and WINK-FM the mainstream hot A/C (worked that while things were developing to start Q-90 FM (WORQ) in Green Bay.  That was 12 years ago.  I have been here since, Programming...Music--station Imaging and the host of the Q-Breakfast Club along with my co-host Scotty---We are the 2nd longest running Morning Team in our area. 

 

1. Tell us about your market and how it is unique? 

PACKERS!!!!!Our market of people is very cool.  The people who live here are very protective of "New" things...very traditional.  Once you've earned their trust and have impacted the area , they embrace you BIG TIME.  Big Blue Collar area ...FOOTBALL. We work closely with the team and coaches.

 

2. What is the most fulfilling aspect to you personally about Christian radio? 

Using the God Given talents I'm blessed with to make someone's day or perhaps impact their life in some way to the Positive. And to "compete" with radio that is not an alternative but instead a preference for my potential listeners...I enjoy the challenge.

 

3. Here is your chance to testify on behalf of your station...How has God used WORQ(Q 90 FM)? 

 In a BIG way, through Broadcasting on the Radio or On the WEB.  Thousand's of unique listeners all over the globe have been impacted.  Hundreds of e-mails and letters of changed/impacted lives.  Over 600 kids have come to Christ through "Young Community" a organization that is branched off us, primarily to reach street teens this year alone. Our involvement with the community at large has been great. We are one of the Top stations in the area (over 50 stations in the market)

 

4. What is the criteria that determines if a song receives airplay on your station? 

 Recognized artists help, production/quality and originality, style (we are a Top 40 format) we have 2 AC stations, an INSPO, plus a Rock Station and a Catholic Station in our market.  This is a positive...I can really pick what fits us best.  We do break in new artists here and have had great success with it, but you have to watch your mix.

 

5. What kind of promotions work best for your station? 

Many types, we have tried many different things.  Daily contests are great when you can pool all the daily winners into a weekly or monthly drawing for something even cooler.  Listener participation is a MUST!  Things also have to be attractive (cool, current, timely, and relevant and relatable).

 

6. How do you think Christian Record labels can better serve Christian radio? 

They have done an outstanding job!!! Secular labels could learn from them.  For the staffing, time, and resources they have I couldn't be happier.

 

7. In your opinion what are the biggest obstacles facing Christian radio today? 

Getting too comfortable and losing focus on the station vision and goals. When stations concentrate on how big they can get they need not lose sight on how "Effective" they are in their own towns.  I would rather have a 8.3 share in my target market and do very well in a area I am broadcasting out of then have 34 frequencies and translators and have a 1% share in my target.  Be faithful in the area you started out in and God will provide the increase. One last thing, we need to be innovators instead of imitators of Mainstream radio...be a preference not a alternative....I like regular not a diet substitute.

 

8. What do you believe is the primary role of the Christian radio air personality today?

I think he or she needs to know who they are talking to and be able to provide USEFUL information so that the listener can tune you in, not just for music but  as a resource for  life.  (even your station website)  Make it a resource for them and not just a logo/banner with cute , not updated/stale sight. On air personalities should always tie the website to their on air info so the listener can refer to it late with more detail.  (your on air/website  stuff should pass the who cares test) A personality should have a....personality---not a rehearsed, plastic, boxed presentation.

 

9. What (if any) other Christian radio stations do you consider as innovators today?

Having come from the ORIGINAL Way-FM in Fort Myers.  I can say that Bob Augsburg and the WAY Group have done an outstanding job keeping to the vision and have chose to do it well.  You can't be everybody's cup of tea, but I do believe that they have kept to the original calling as best as they have been able to.  Also Z-88 in Orlando, Radio U, Star 99 in New York and AIR-1.  Not just music, but research, promotion, imaging, etc.

 

10. Where do you see Christian radio in 5 years? 

It can be a great thing to keep impacting the general radio audience instead of just "Christians",  with good solid radio.  If we keep to that thought in mind and focus, you will earn the respect of the general audience, and create a great platform to share whatever it is that God wants your station to communicate.

 

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