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Stuart Takehara

GM/PD

Radio Eternal

 

Stuarts' Career Capsule
I started in radio when I was a sophomore in high school at our campus radio station. My first role was music director, and by my senior year I was the Program Director and responsible for training all incoming freshmen.  At the same time, I was working promotions in Sacramento for Cool 101, gaining real life experience in the radio business and sharing my experience with those at my high school.  I left Cool 101 to become the new morning show producer and promotions assistant at Arrow 108 where I spent two years, and then started my own advertising agency, which I sold about a year ago.  Undecided on what to do next, I decided to get back into radio, so I became a board-op for KLOVE, then moved back into promotions for Clear Channel Sacramento and started developing Radio Eternal on the side, and now, here it is.
 
1. What led to your idea of a new Christian internet station ?
Honestly, I don't remember exactly how I got to where we are.  All I remember is that three of us were talking about Christian music one day and brought up the discussion of needing a Christian rock station.  We started talking and though we would start a Christian radio station online.  Why not?  I had the radio experience, another person had the engineering experience, and the other had sales experience.  After a couple of weeks, the others seemed to have lost interest, but I found the concept interesting so I pursued it independently, researching other Christian rock and CHR stations, trying to carve out a niche.  I spent about six months just listening to other online stations, finding out what they did well, what I would do differently, trying to create something that would make us stand out.  My main goal in developing Radio Eternal was trying to find a way to minister to the unchurched, while strengthening the believers relationship with Christ.

2. Were there any problems that arose unexpectantly?
Of Course!  We're still experiencing those "unexpected" problems!  We've experienced a number of delays with our hardware and software.  Working on a budget of virtually zero, we had to be very resourceful in creating our studios, equipment, computer networks, etc. 
 
3. What are some of the features you plan to offer at radio eternal?
 We are in the process of creating several unique programs that will meet the mission of Radio Eternal.  Some of these programs include a weekly countdown show, a special Indi showcase, and a special program that I am developing called "Forty".  Forty will be a very unique program, so unique, I haven't been able to find any other Christian station, either current or past, that has done it. 

4. How will Radio Eternal be different from other Christian stations?
My main goal of Radio Eternal is to Inspire, Encourage, and Challenge today's youth and young adults.  Although Radio Eternal was founded on a Christian foundation, it could be considered a "stretch" to call Radio Eternal a "Christian" station.  That is, if you consider Christian stations those that only play Christian artists on Christian labels.  We play music that is inspiring, encouraging, or challenging, whether it be on a Christian or secular label.  If the message is promoting this behavior, you could hear it on Radio Eternal.  Take for example Jimmy Eat World's new song "In The Middle".  The lyrics and video show and talk about a student who is uncomfortable in his surroundings, perhaps feeling a little discouraged, or out of place.  He's probably not fitting in at school and doesn't have any friends.  The lyrics "Hey, don't write yourself off yet.  It's only in your head that you feel left out or looked down on.  Just try your best.  Try everything you can.  And don't worry about what the bitter hearts are going to say"..."Everything will be just fine everything will be allright, allright."  This secular song delivers an inspiring, positive, and encouraging message to stand up for what you believe in, and don't give into peer pressure.  Although it may not point directly to salvation through Christ alone, it can still change lives.  Imagine what could happen to a non-believer if they hear this song followed up by something from Audio A or Newsboys.

5. How did your passion for Christian radio develop?
The music rocks!  I always had this "stereotype" in my head of what Christian music was; It was those songs you sing in church, with the "thou's" and "hath's"  But the Christian Music Industry has exploded, and it's nothing like that anymore!  I believe that Salem's "Fish" stations launched nationwide have helped the growth of the Contemporary Christian music , which allows for growth in other Christian formats such as Christian Rock.  I'm excited to be part of the continued growth of the industry, while introducing others to the Christian Rock format.
 
6. Who are you planning to reach with Radio Eternal?
 My goal is to reach the unchurched while ministering to the believers.  They are high school students, college students, and recent college grads.  Maybe their away for their first semester of college and struggling with their faith in their new environment, or perhaps they just graduated from college and can't find a job, or maybe they are high school drop outs wanting to change their life.  Either way, I want to reach the lost, the struggling, the hurt. 
 
7. Will your station have live jocks?  Will you have commercials?
We will have live programs, but mostly voice tracked to start.  Radio Eternal is COMMERCIAL FREE, and we will NOT be listener supported, meaning we will not have to stop down the music to beg listeners for money.  I have developed a unique revenue generating program that we will be implementing soon which will create win-win-win situations for both the client, station, and listener.  The revenue through this program will help fund the growth and expansion of the station. 
 
8. How has the CARP ruling affected Radio Eternal?
 So far, the ruling hasn't affected Radio Eternal.  Since we are new to the Internet, we haven't been broadcasting, so we have no back royalty fees to have to come up with or worry about.  We'll see what happens in the future...  whenever we get a final, final, final ruling. 

 

 

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