My radio career
started in the small town of Brownwood Texas in 1986 (KISJ-FM)
which is now a Christian AC. Iíve worked out most of my radio
dues at various stations in the Triad of North Carolina where
among them I programmed a Commercial Christian AC 94.1 ď The
1. How did you wind up at WPER?
Well thanks to an Ad placed with off the air productions I
met up with the fine folks from Positive Alternative radio! My
wife was very reluctant to move since we had lived in NC for
over 10 years. So I told her unless they offered me a GM/PD
Position at a brand new full power start up station closer to
the Northeast I wouldnít even consider it. Later that day I
called her to say Honey were moving.
2. What is the most fulfilling aspect to you personally
about Christian radio?
Obviously itís the opportunity to impact the community for
Christ! We position the station by using ďThe music matters in
our imaging. Not a day goes by without a call or an email from a
listener saying just that!
3.How is the Wash DC Christian market unique?
One of the most unique differences is the morning and
afternoon commute. Itís not unusual for a listener to drive at
least an hour to and from work (before factoring in traffic) so
listeners spend a lot of time listening in their carís for
companionship and stress relief from there second job. (Driving
to and from work) Another difference is meeting people from all
walks of life from all 50 states and other countries.
4. What is the criteria that determines if a song
receives airplay on your station?
Does the song musically fit the personality of the 89.9 WPER
listener and offer what they are listening to WPER for? Do the
lyrics say something that the listener can apply to their life?
Am I confident that 75% of our listeners will like the song? In
other words is it mass appeal! Is the song strong enough to
stand the test of time? Will this song make the power songs/Gold
5. What kind of promotions work best for your station?
Well itís hard to beat CDís and tickets to concerts (well
maybe a new veggie tales video!) Listeners seem to enjoy simple
gifts that enhance their lifestyle. Our most successful
promotion to date was "The itís all about Love" weekend getaway
where listeners won the new Steven CD and qualified for a
weekend getaway to LOVE VA.
6. How do you think Christian Record labels can better
serve Christian radio?
Be nice to the smaller stations! Just because they donít
chart or broadcast from a non-rated market does not mean they
should not get service, giveaways or recognition. These stations
have their part in the God given (big picture). We should take
extra care to make sure every station striving to do great radio
and has a heart for God gets treated with respect and is
provided with the tools to win regardless of their potential
7. In your opinion what are the biggest obstacles
facing Christian radio today?
How do we keep and please the existing contemporary Christian
music listener while breaking through the walls that stereotype
us. There are amazing amounts of believers that Love God but
will only listen to mainstream stations. We need to pursue these
potential listeners with great radio and the Music that Matters!
8. What do you believe is the primary role of the
Christian radio air personality today?
To be a real person. Listeners love for you to be positive,
warm and authentic. Each of us have strong points of our
personalities and many weaknesses. Those that are not afraid to
be themselves are very effective.
9. What (if any) other Christian radio stations do you
consider as innovators today?
No particular station comes to mind. I hear lots of good
stations but most do what the other guyís have done because they
are in a big market and have been able to crack the top 15 or
10. The innovators of today are the ones who go with more then
just their own gut or what works in a different market. The
innovators utilize research to better serve their particular
area taking the whole market picture into consideration. The
challenge is if your results are a bit different from the
industry norm and itís the innovators that will actually do it.
10. Where do you see Christian radio in 5 years?
I believe God is preparing the stage for our stations to be a
position of major service to our communities! The professional
sound we all seek is a movement of God to prepare us for
thousands of new listeners looking for a message of hope and
encouragement in an environment they can feel comfortable in.
America could see a lot a stuff happen within the next five
years and I believe God fully intends to use our stations to
communicate His love.