1. How did God put you in His service at WMHK?
I had been working in Cincinnati for several months. Bill
DeWees consulted our station at that time and knew I was
looking to move on. He had met the former PD of WMHK at
GMA and let me know they were looking. He recommended I
send my resume so I did. I got a call and actually
interviewed at WMHK while on my honeymoon!
2. What is the most fulfilling aspect to you
personally about Christian radio?
I have loved radio since my dad took me to visit the
local country station when I was about 8 years old. I was
one of those unusual individuals who spent a lot of time
in my room making cassette tapes and pretending I was a
dj. In high school, I felt that God was calling me to
serve in Christian radio. It is fulfilling to me for many
reasons: I know its where God wants me to be, it is
challenging, rewarding, fun and fulfilling work and it
makes a difference in the community. It doesn’t get much
better than that!
3.How has God used you in your role at WMHK?
It is a privilege and a blessing for me to be a part of
God is doing through WMHK. Just this week, I got an email
from a listener who said “I never knew Christ before I
heard WMHK”. Its an honor to work with such a great team
and be a part of something that God is using in such an
amazing and powerful way.
4. What is the criteria that determines if a song
receives airplay on your station?
Obviously, a song must fit stylistically. It must also
be lyrically sound and technically excellent. One thing
we’ve done for several years is test new songs with focus
groups to help us pre-determine their potential success.
This has been a useful tool. Of course, all this is
meaningless unless it’s a song our listeners WANT to hear.
The best way to determine that is to ask them using
consistent research methods.
5. How is the Christian market in Columbia
The people in our market are incredibly generous. The
financial support we receive from our listeners is amazing
for a market this size. As a listener-supported non-comm,
WMHK has been 100% funded by listener’s gifts for the last
26 years. And that’s money actually given, not pledged.
And, believe it or not, WMHK has never done a sharathon!
6.How do you think Christian Record labels can
better serve Christian radio?
Many of the labels have come a long way in better
understanding of radio’s needs. I think that’s been
especially evident in the fact that most labels are
allowing more time between singles and giving radio the
time it needs to let a song run its full course. Generally
speaking I think Christian record labels are doing an
excellent job of meeting radio’s needs.
7. In your opinion what are the biggest obstacles
facing Christian radio today?
It’s been said a hundred times lately but I think the
dwindling pool of available, quality air talent is a
problem in our industry today. I also think more stations
need to focus on learning what their listener’s needs are
and then doing everything they can to meet them within the
context of their mission instead of guessing or just
following the crowd.
8. What do you believe is the primary role of the
Christian radio air personality today?
Making an emotional connection with the listener. A lot
of Christian stations are excellent at the basics. I think
what will really make Christian radio stations stand out
in their markets is learning to relate better to the
target audience. That will be what sets us apart. I also
think we have to find a balance of entertainment and
ministry. Our stations should be fun to listen to,
stations that people won’t be ashamed to tell their
friends about or listen to at work. But, at the same time,
we also have to keep the ministry element in mind. We need
to move beyond “throw-away-ministry” and learn to focus
more on “lifestyle ministry”, sharing spiritual truth in a
way that is relevant and applicable in the listener’s
every day life.
9. What (if any) other Christian radio stations
do you consider as innovators today?
I have great admiration for our sister station, WRCM in
Charlotte, NC. There is a great group of people working
there and they’re making a huge impact in that market in
spite of signal limitations. Z88 in Orlando is also a
10. Where do you see Christian radio in 5 years?
I would like to see Christian radio making more of an
impact in the mainstream culture, not by compromising but
by becoming more relevant to people’s lives. The Bible
speaks often of Jesus meeting people’s needs. I think we
need to follow that example. But if we’re going to
effectively meet our listener’s needs, we’re going to have
to make the effort to learn what those needs are.