Dale's Career Capsule
Began in hometown of
Hopkinsville, KY and worked also in programming-related and
production positions in Nashville and Indianapolis
before becoming APD/MD and PM Drive at Z-93 in Atlanta for 5
years, then did a sports talk show at newstalk WGST in Atlanta
during my last 4 years in the market. Also served six years as
the promo voice of the NBC-TV affiliate in Atlanta, WXIA. Moved
to Chattanooga in 1991 and have been since spending 8 years with
Bloomington Broadcasting, then 2 with Brewer Broadcasting before
coming to WBDX-J-103 last October. Have worked as a commercial
voice talent for 20 years and have a voiceover service
specializing in commercial, industrial, and imaging work for
radio and TV.
1. I know you spent quite a
while in secular radio. Tell us about the events that led you
into Christian radio?
have been involved for several years in ministry work while
working in general market radio, and I've always been a big
fan of CCM music. I had an interest in working in Christian
radio, but the Lord had not opened that door, and He continued
to use me in mission field of secular radio. Then finally
last year this station contacted me about coming here and the
Lord then orchestrated my circumstances in such a way that He
left no doubt that He was placing me here.
2. What are some of the
rewards of being in Christian radio?
for me, it's wonderful to be able to listen to more
encouraging music while on the air. I've been pretty down
on General Market music for many years with its continually
declining message. It's also good to be able to be in
position to encourage fellow believers in their walk, and
to have the opportunity to shine the light of Christ among
unbelievers who can investigate the gospel privately through
3. How is the
Chattanooga market different from others?
This region is often called "The Buckle of the Bible Belt" as
there is a heavy Christian presence here. For instance there
are four large Christian colleges within the local dialing
area. Over 20,000 people showed up a couple of weeks back at
our local football stadium for a National Day of Prayer event
to pray for our city. Faith is a way of life for more folks
in this area than any market I've worked in.
4. Tell us about the music on
J-103. What criteria must be met for a song to be added?
What's your routine for deciding on music?
The main thing, and it's not a very popular stance today
with the CCM industry becoming so much more "business-focused"
than "ministry-focused" in the past few years, is that there
needs to be a discernible message in the song, even if it's a
strongly implied message. That is the one thing
that Christian radio listeners are crying out for. We want to
program to our audience and not to the CCM industry.
I usually listen to the music throughout the week and make my
add decisions on Friday mornings, with the new adds hitting
the air on Monday morning. I use several sources of info
including charts, listener response, and we also try to do
some ongoing music perceptual research.
5. W here do you think local
radio is headed.....specifically local Christian radio?
radio has to be very focused on the world we live in today.
There are so many choices out there to compete with radio, and
I think Satellite radio is going to be a bigger factor than
most folks are willing to admit right now. Local radio has to
keep its finger on the pulse of its listening area and work to
keep the product as uniquely local and relevant as possible.
Christian radio needs to be careful to avoid letting the music
industry dictate programming, and not to get focused on itself
at the expense of staying focused on the Lord and His
direction. Stations are increasingly becoming so intent on
"doing great things for God" that they miss Him entirely by
simply not listening to Him. Many are trying so hard to "not
sound Christian" so as to appeal to non-Christians as an
evangelistic outreach, they are missing the majority of their
listeners who are already believers. Any Christian radio
station that believes their sole purpose is evangelism is
missing the big picture. Every station has been blessed by
God with means and responsibility to encourage and edify as
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