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Radio Interview

                                     

Phillip Brooks

Program Director

KBMQ

Monroe, LA

 

Phillip's Career Capsule
I started my radio career actually before I graduated from college (1984)…the college had an album rock station…spinning Boston, REO Speedwagon, and Rush…I really was beginning to “dig” the contemporary Christian music coming on the scene so I helped create a Sunday morning Christian music show which played music like Petra, Allies, and Whiteheart…does anyone remember those bands? Once I graduated I went to work for a southern gospel station to do a contemporary Christian show in the afternoons, which was a music shock to all those wanting southern gospel in the afternoons but over time people begin to embrace this “new” format. I then went to a full fledged CHR Christian station (KHLL 100.9 FM) near by and did the afternoon drive for about 7 years. I went from that station to doing mornings at (KBMQ 88.7 FM) and after a few years became the Program Director and I have been here for 8 years.

 

1. Personally how do you keep the ministry in the “business”? 

I realize who my ultimate “boss” is. I pray daily to ask Jesus to help me keep the business side and the ministry side in check. I believe Jesus kept this in front of His disciples like when they complained about the lady anointing Him with the expensive perfume. He reminded them what the more important thing was…Him. When Christ is number one, He can definitely help you take care of the business.

 

2. Overall, how is Christian radio different today, from 5 years ago?

I see a definite move towards excellence. Better music quality, better on air personalities, better content, but also relevant content to today’s generation, better imaging and also better connectivity (that is a word, right?) with the listener.

 

3. What do you think are the main characteristics of today’s Christian radio PD?

Being a servant, a mentor, a counselor, and a listening ear to your personalities helping them connect to the listener by showing them how to be “real” on the air, not plastic.

 

4. What criteria do you require for a song to be played on your station?

Words that connect and music that makes you remember.

 

5. What kind of promotions work best for Christian radio?

Usually the kind that involve the whole family, that’s fun, and pays off in the end for the listener and the station.

 

6. How do you think Christian Record labels can better serve Christian radio?

To work together as a team for the ultimate goal, playing the right songs that bring people to a place in their life to where they know they need God. (i.e. My Savior, My God-Aaron Shust)

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

I believe settling for the fact that Christian radio will never be as good, quality wise, as the secular stations in their market. I work in a relatively small market and we are consistently in the top 10 and have peaked in the top 5. So don’t lean to your own understanding regarding this matter.

 

8. What do you believe is the primary role of the Christian radio air personality?

I believe they need to be a “facilitator of life”, someone who walks with the listener through every day life. We are already in their homes, businesses, and automobiles.

 

9. What (if any) Christian radio stations do you consider as innovators today? 

WRCM New Life 91.9 and WPOZ Z88.3

 

10. Where do you see Christian radio in 5 years?

I am not a prophet but I see more people listening to Christian radio than ever before. The reason I say that is because people can not find the “Hope” they are desperately seeking for in any of the secular formats. We need to be LIVE and LOCAL as much as possible. This should make us strive for excellence in everything we do because I believe excellence honors God and draws people to Him.

 

 

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