1. Tell us about your market and how it is unique?
Because of our coverage
area, our market extends from the northern suburbs of
Atlanta to Nashville. In between, you've got small
cities, large towns, and some rural area. So, when
doing a promotion, we need to keep in mind several types
of listeners. For instance, we're still finding quite a
few of our listeners don't have internet access, so
we make sure to provide an address in contests, etc.
Additionally, the people of Chattanooga seem to be a
very generous community. Our listeners have really
gotten behind some of the missions-type projects we've
2. What is the most fulfilling aspect to you personally
about Christian radio?
When I hear that
someone has grown in their relationship to God by
listening to the station. I enjoy entertaining, having
fun, and building relationships. But, I feel we've
fallen short if somehow, through that, we haven't
pointed people to God.
3. How do you personally keep the ministry in the
way I do that is by reminding myself Who I'm doing this
for. I need to be in the Word, in that relationship
with Him, so that out of the heart, flows the right kind
of wellsprings. I enjoy using fun bits on the air, but
try to make sure and balance those with some element of
scripture. Additionally, good conversations with
well-grounded friends, people who are real "brothers in
Christ" who help me to press on.
4. What is the criteria that
determines if a song receives airplay on your station?
A familiar grid to
many: Does it fit our demo musically? Are the lyrics
Biblically solid? Does the lifestyle of the artist, as
known, reflect Biblical character? From a
production-value standpoint, is it on par with the rest
of our catalog?
5. What kind of promotions work best for your station?
We've enjoyed lots of
fun promotions with our listeners. A few years ago, we
had our 30th anniversary. We had remotes throughout the
listening area and gave away tons of CD's, books, and
yes, birthday cake! One of the most remarkable for us
is the Shoes for Orphan Souls project, along with
Buckner Orphan Care International, where listeners are
encouraged to give new shoes and socks for orphans
around the world. Over the past few years, we've
continued to grow in the amount of shoes given, so that
last year, we received almost 10,000 pairs of shoes and
65,000+ pairs of socks. US Express, a trucking company
based in this area, donated a semi-truck and driver to
deliver them to Dallas. This was with about 85
different volunteer drop-off locations around our
region. This year, we've gotten over 125+ locations
already, so it should be exciting to see what God does
through our listeners! Over and over, what I hear makes
this happen is that our listeners are able to get
personally involved in a missions project. They buy
shoes as they purchase school clothes for their own kids
and grandkids, they know a Russian orphan who's been
adopted and give shoes in their honor, they pray over
the shoes before they bring them to us and write notes
to the kids....it's just been amazing to watch!
6. How do you think Christian Record labels can better
serve Christian radio?
have been very impressed with what the labels have been
doing over the past few years, really seeming to ramp up
ways to serve the radio stations with singles,
By way of encouragement, please keep providing great
music. Find ways to encourage artists in their growth,
not just professionally, but spiritually. Sometimes, I
have noticed, as a technical note, some singles have
already been compressed & equalized to bring a certain
"sound"...when you open up the file in an editor, it
looks like one big block...not variety. Unfortunately,
by the time the song gets compressed again for our audio
system, processed and modulated before broadcast, it
sounds terrible. We've passed on a few singles because
7. In your opinion what are the biggest obstacles facing
Christian radio today?
of the biggest obstacles is ourselves! Are we
continuing to hone our skills, sound, promotions, etc.
to keep in touch with our listeners, or have we become
complacent, just rehashing what's worked before?
Satellite radio will be a big challenge, but I think
there will always be room for good local content. We
have to provide something worth tuning into. Of course,
the ipod phenomenon is something to keep in mind. What
can Christian radio provide that an ipod can't?
8. What do you believe is the primary role of the
Christian radio air personality today?
Personally, I think the
personality should be the guy or gal you feel like is a
friend. As a Christian radio personality, the job is to
be a trusted friend, a "safe" friend, and one that
reflects the Savior. The Holy Spirit is described as a
paraclete, one who comes alongside. In
a way, we
should be like that paraclete, coming alongside our
listener to encourage them to look to Him.
9. What (if any) other Christian radio stations do you
consider as innovators today?
I see touches of
innovation throughout the industry. As I read the
trades, websites, etc. I'm encouraged and humbled to see
the creativity God has blessed so many people in this
industry with. I read what's being done and think,
"Wow! Wish I'd thought of that!"
10. Where do you see
Christian radio in 5 years?
some ways, not drastically different than what we've got
now. We'll have some that are trying out the latest
technology, other's riding their coattails, all trying
to find a way to provide good ministry with whatever
resources God has provided for their field. What I
would love to see, is Christian radio taking the lead in
creativity and innovation over "mainstream" media...but
only if we can use that as a platform for ministry.