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Radio Interview

                                     

Paul Anthony

General Manager

KYWA WAY FM

Wichita

 

 

Paul's Career Capsule
I started in radio in 1982 at a station in Peoria, IL. Records, reel to reels, carts, daytime power, sunrise sign-onÖso much fun! Worked briefly for a station in Missouri before landing at WIBI/Carlinville, IL in 1988. I was there until July of 2005. 17 years! THAT, my friends, is a long time. I did mornings there for 16 of those years as well as production director, music director, program director and operations director. In August of 2005, I joined 90.7 WAY-FM/Wichita, KS as general manager.

 

1. Tell us about your market and how it is unique? 

Wichita is more than just cows and wheat. Itís the Air Capital and home to Boeing, Cessna, Air Force One every once in a while and Raytheon. Plus, companies like Pizza Hut, Coleman and Rent A Center got their start here. We have opera, ballet, a symphony, botanical gardens, museums and cows and wheat. And of course home to Wichita State UniversityÖGO SHOCKERS!  Wichita is a wonderful oasis on the prairie and home to over 600,000 of the friendliest people youíll ever meet.

 

2. What is the most fulfilling aspect to you personally about Christian radio?

I love how Christian radio is getting so much better. When I first started, Christian radio in general, stunk up the airwaves. As a teen, we didnít have any options. What thrills me the most is that my kids have something I never hadÖChristian radio thatís cool to listen to, plays music for them and has a message that helps them feel upbeat about their faith and life.

 

3. How do you personally keep the ministry in the business?

For us, we continue to focus on changed lives. Iím old school enough to believe (because Iíve seen it happen over and over) that money follows ministry. Itís the whole ďseek first the kingdom of GodĒ concept.

 

4. What is the criteria that determines if a song receives airplay on your station? 

The most important thing is that songís relevance to our listenerís life. On WAY-FM you will hear song after song that connects to our listener.

 

5. What kind of promotions work best for your station?

The best promotions for us are the ones that help make Wichita a better place. Weíve discovered that just because we have a radio signal in this city, it doesnít necessarily mean we are a Wichita radio station. Our promotions hopefully communicate that we are actively involved in this city and that we care about making our city better for our kids, our families, our churches, our friends, our soldiers and our neighbors.

 

6. How do you think Christian Record labels can better serve Christian radio? 

Honestly, I think the labels do a great job. The people I know have wonderful hearts, great attitudes and are very professional. I think the labels that rise above the crowd work hard at understanding what songs connect with radio listeners. Those labels listen to and respond to what stations tell them.

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

It might be easy to say IPODs or satellite or something here, but in reality I think the biggest obstacle we face is tactics without strategy. We often forget the WHY of what we are doing. As a result, radio does things that arenít entertaining, compelling or even interesting. Unless radio does that, it will lose to other technologies.

 

8. What do you believe is the primary role of the Christian radio air personality today?

Be such a close friend to your listener that they want to have contact with you every day. That means being real. If you want to hear what that sounds like, listen to Brant Hansen on WAY-FM/West Palm or Lisa Williams on Z88.3/Orlando.

 

9. What (if any) other Christian radio stations do you consider as innovators today?

Iíve got to mention family first. WAY-FM and WAY-FM/Denver are creating compelling and effective radio every day. The talent pool is deeper than you can imagine. I love what Dean OíNeal is doing in Orlando at WPOZ and what Chuck Pryor is doing at KSBJ in Houston. These guys have radio stations that mean more than call letters and dial positions. That doesnít happen on accident.

 

10. Where do you see Christian radio in 5 years?

I hope we will continue listening to the wise voices in our industry and learning from the people who are doing it right. If we do, in 5 years, we will see lives changed and impacted because listeners chose to allow us to be their friends.

 

 

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