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Radio Interview

                                     

Patrick Green

Program Director

WPHN

Gaylord, MI

 

 

Patrick's Career Capsule
Graduated from Texas Tech University in 1994 with Telecommunications Degree.  Started radio career in sales at the old KTFA – Bridge City Texas for 3 month.  Then had 2 years at KGRO/KOMX in Pampa, Texas and 5 years in Meade, Kansas at KJIL/KHYM as Production Director/Evening Host.  Currently Program Director since 2004 at Northern Christian Radio.

 

1. Personally how do you keep the ministry in the “business”? 

This is really hard to do.  It is so easy to get caught up in the “business” side of what I do.  Probably the things that help keep me grounded in ministry is when I talk to a listener or answer their email.  This reminds me why God has put me here.  Not just to push papers and manage things, but to be an instrument for God to change lives.

 

2. Overall, how is Christian radio different today, from 5 years ago?

Stronger and better.  It is great to see Christian radio, even in a small market, offering different formats to reach different audiences.  It wasn’t long ago that even in some major markets, you often had one format of Christian stations.  The variety helps more people be reached for Christ.

 

3. What do you think are the main characteristics of today’s Christian radio PD?

Got to be a multitasker, especially in a small market.  In my two years as a PD I have taken on the task of Music and Programming, Web administration, imaging, some production, a weekly e-newsletter, lots of research (especially online), promotions, on air during the morning show, 5 hours of voice tracking, etc.  You have to be able to keep track of what is going on at multiple levels.  Especially with consolidation of media, the day of the one job PD is over (especially in small markets).

 

4. What criteria do you require for a song to be played on your station?

1.  Is it Biblically sound?  2. Relevant message, what is the song saying?   3. Musically does it fit the overall mix of what we play?

 

5. What kind of promotions work best for Christian radio?

We are a small station covering a lot of ground (most of Northern Michigan, the eastern Upper Peninsula and part of Ontario) so most of the promotions we do are on air or internet based.  The best kind of promotion is an original, creative promotion (or one we “borrow” and make our own from another station).  Also, promotions that tie into other ministries or concerts go well.   

 

6. How do you think Christian Record labels can better serve Christian radio? 

I think Christian Record Labels are doing great.  They provide us with awesome music that helps us sound better.  I have never had a record label that wasn’t willing to work with us on a promotion.  The one thing that needs to be worked on is having more format specific music.  It is difficult being an inspo station playing a light mix of a song that our listeners might hear on a CHR station in the same market.  It does make the radio dial sound a bit homogenized. 

 

7. In your opinion what are the biggest obstacles facing Christian radio today? 

Homogenized formats.  Play the best music, yes, but with the proliferation of Christian stations, we have to be careful not to all sound the same.  Have some variety.  We also need to always have a sense of competition.  We need to keep the hunger to get better and never be satisfied with how we were yesterday. 

 

8. What do you believe is the primary role of the Christian radio air personality?

A friend who truly cares for those who listen and wants to help them, inform them, make them laugh and cry, strengthen them and give them opportunities to be involved. 

 

9. What (if any) Christian radio stations do you consider as innovators today? 

Big market stations always get the nod here: I love to hear WCSG and Way-FM in Grand Rapids.  Both do a great job of focusing what they do for their target audience.  But I think the real stations to look to are the small market stations that try new things, develop talent and show great growth in their market.  KJIL in little Meade Kansas (my former employer) has done a great job of sounding “big market” in an extremely rural area.  (Mike Luskey and Don Hughes really make that station great).  Also The Fuse in Coleman, MI seems to be an innovator on the edge of a larger market.  They sound great and do a good job of targeting their audience. 

 

10. Where do you see Christian radio in 5 years? 

If we can resist the temptation to continue consolidating what we do, we can survive and thrive.  While big networks are cheaper to do, we really need to stay as local and relevant as we can be to stay competitive.  We also need to stay focused on Christ in what we do on a daily basis.   We have to be careful not to become too “family friendly” and not enough “biblically centered” ( Read “The Grace and Truth Paradox” by Randy Alcorn, balance is important.)  There is a difference.  If we can do that we will see more and more Christian stations in the top 5 of their market and more important, more and more peoples lives changed by Christ through what we do on the radio.  At the end of the day, that makes it all worthwhile.

 

 

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