K-Life is Coastal. The beautiful
101 freeway connects the three frequencies that make
up our ‘market’. *See the frequency map at
The southern end of the signal is the LA County
line and the northern end of the signal is the
Monterey County line. There are over a dozen colleges
and universities which impact the younger end of our
18-34 target demo.
2. What is
the most fulfilling aspect to you personally about
uses Christian Music in people’s lives! The mission
statement of K-Life is to lead people into a more
intimate relationship with Jesus Christ. It is a
privilege to be involved.
3. How do
you personally keep the ministry in the business?
minute it becomes business, I’m out.
4. What is
the criteria that determines if a song receives
airplay on your station?
mission statement mentioned above. CHR playlist
compatability. The target demo—18-34 females—center
of the dartboard is the 25 year old. K-Life research
history figures in…‘SHE’ prefers Rock over every other
genre. ‘SHE’ is experimental, trendy and has an
insatiable appetite for what is next.
kind of promotions work best for your station?
Since K-Life expanded down the coast, we have
additional challenges involving listeners who could
literally live up to more than 2 ˝ hours from the
studio. The days of having listeners ‘come down to
the studio’ have ended. We have had success with
bookstore sign-up promotions and contests. Also,
driving listeners to their local Rescue Mission,
Pregnancy Counseling Center etc…
6. How do
you think Christian Record labels can better serve
these days of switching to digital downloads of
singles…more communication! I would suggest that the
Music Programmer receives lyrics and an information
sheet about the ‘upcoming’ single
of the notice in our e-mail box. Something we can
print out which contains all the important details on
the song, from license to songwriter details. Lyrics
are helpful to absorb before hearing the
release. E-mail single delivery can fail and a single
can be missed, delayed or neglected as a result.
7. In your
opinion what are the biggest obstacles facing
Christian radio today?
Our God is in the
heavens, He does
whatever He pleases. Psalms 115; 3 I’d
like to say that ‘funding’ is a big obstacle, but that
doesn’t hold water knowing God has unlimited
8. What do
you believe is the primary role of the Christian radio
air personality today?
Befriend the listener. Do so with enthusiasm.
(if any) other Christian radio stations do you
consider as innovators today?
annoying reality is that I find very little time to
listen or visit other Christian radio stations. Props
to my innovative friends at KDUV FM in neighboring
Visalia/Fresno/Bakersfield! Our signals meet on a
hillside half way between our markets! You can drive
door to door in 2 hours and 15 minutes inland to their
studio. *Unless Joe Croft is on his motorcycle…
do you see Christian radio in 5 years?
Exploding—unless we don’t take advantage of the new