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Radio Interview

                                     

Mike Russell

APD/MD

WCVO

Columbus

 

 

Mike's Career Capsule

WMVO – Mt Vernon, OH (Board Op), WNZR – Mt Vernon, OH (Mornings & MD), WUFM – Columbus, OH (Weekends), WCVO – Columbus, OH (APD/MD)


1. Tell us about your market and how it is unique?

We’re Ohio’s other big city, we’re often overshadowed by Cleveland & Cincinnati. Most people outside of our market are surprised that we have a population of 1.4+ million. The area has a fairly young population much of that is because Columbus basically an overgrown college town it’s home to over a half dozen colleges and universities.

 

2. What is the most fulfilling aspect to you personally about Christian radio?

The privilege of making a difference in a person’s life.

 

3. How do you personally keep the ministry in the business?

Good ministry is good business, and the opposite is true. A lot of it is working on my attitude and continually learning from the good examples of others.

 

4. What is the criteria that determines if a song receives airplay on your station?

We get so many more great songs than we can play. There are many times that the decision comes down to what texture or mood will work best to help us maintain a balanced play list.

 

5. What kind of promotions work best for your station?

Those that help to cultivate relationships, our initiatives include working with key churches in the area, and contests that emphasize family relationships or that help our listeners spend more time together with their loved ones.

 

6. How do you think Christian Record labels can better serve Christian radio?

I’ve been very impressed with initiatives that many labels have taken lately. I think we’re turning a corner as an industry that we’re working together as members of a team with a larger cause.

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

Our own short sightedness, we need to be ready to re-invent how we serve our audience. We’ve got to embrace change, or we’ll be choking on irrelevance.

 

8. What do you believe is the primary role of the Christian radio air personality today?

To be open and vulnerable, they have to be able to share honestly about their everyday life. Air talent has the amazing ability to build relationships that bridge the gap between people that have never listened to our stations and the amazing message that the music we play contains.

 

9. What (if any) other Christian radio stations do you consider as innovators today?

Spirit 105.3 Seattle, Z88.3 Orlando, WBGL Champaign.

 

10. Where do you see Christian radio in 5 years?

I think we’ll see more large groups like Clear Channel  dipping their toes into the water. I think the future is bright and our best days are ahead.

 

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