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Radio Interview

                                     

Mike Prendergast

APD/MD

KLTY

Dallas

 

 

Mike's Career Capsule
In 1996, during my final semester of college, I got an internship at KLTY (then at 94.1 on the dial).  My first day on the job included calling all 54 Metroplex Tom Thumb's to make sure they had an ample supply of KLTY bumper stickers.  Fun stuff.  That quickly turned into a part-time gig working in Promotions and running boards overnight.  In 1997 I took a job in Promotions at 103.7 KVIL.  I also became the Technical Director for the Dallas Cowboys broadcasts from 1997 - 2005 (Go Cowboys!).  I eventually moved into the Programming Department and was the APD from 2004 to last December when I came "home" to 94.9 KLTY to be the MD and APD.

 

1. Personally how do you keep the ministry in the “business”? 

It's nice to work in an environment where I'm asked that sort of question.  I am where I'm at because of God.  And because of that reason, I'm constantly seeking His counsel on any number of issues that may effect my day.  

 

2. Overall, how is Christian radio different today, from 5 years ago?   

It appeals to a larger audience, not to mention it sounds much better!  Thank goodness for the Chris Tomlin's, Mercy Me's and Third Day's of the Christian radio world.

 

3. What do you think are the main characteristics of today's Christian radio PD? 

You've got to be willing to trust everything you do to God.  We all make mistakes but I can't tell you how many times my first instinct to do something got me nowhere.  When I finally stopped spinning my wheels and brought it to God, He instructed me on the way to handle it.  You've also got to have an ability to work with your talent and coach them to become more relatable to your audience.  And you've got to be able to maintain a positive work environment for your staff.  Praising your employees for a job well done goes a long way.

 

4. What criteria do you require for a song to be played on your station? 

Is the song glorifying to God and redemptive in nature?  And of course, it's gotta sound good.  Other than that, there really aren't any other rules.

 

5. What kind of promotions work best for Christian radio? 

Family oriented promotions.  If there's a fun way to entertain our listeners and their families, we're there.

 

6. How do you think Christian Record labels can better serve Christian radio? 
 

Overall, they are doing a great job.  The only thing I would suggest is getting to know whom you are servicing.  I can't tell you how many CD's I get each week that are of a totally different format.  Just because the guy on the record is playing the bagpipes to the tune of "Awesome God" doesn't mean it's right for our station.

 

7. In your opinion what are the biggest obstacles facing Christian radio today? 

Stereotyping.  Oh, you work for that Christian radio station?  They play that old, boring, churchy music right?   And reaching people who wouldn't ordinarily listen to KLTY. 

 

8. What do you believe is the primary role of the Christian radio air personality? 

To be positive, relatable, uplifting and a friend to the listener.  If you're not genuine, listeners will see right through you.

 

9. What (if any) Christian radio stations do you consider as innovators today? 

The Fish in Atlanta.  KBIQ in Colorado Springs.  KSBJ in Houston.   

 

10. Where do you see Christian radio in 5 years?  

Reaching an even larger cume and impacting more lives for the better.  Hopefully God's plan includes me to be part of it! 

 

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