actually interning right here at KLTY in 1996, my senior year of
college. I was eventually hired to a part-time promotions
position and ran the board as well. I moved across the street
to heritage AC, KVIL. I started there in promotions but very
soon had my hat in production, imaging, webmaster, morning show
producer and eventually Assistant Program Director and Technical
Director of the Dallas Cowboys Radio Network. I came back to
KLTY in 2005 as MD and APD. I was blessed with the opportunity
to take the helm as PD of KLTY in early 2009 and have been on
one wild ride ever since!
1. How has KLTY evolved
over the last few years?
We've evolved into a better
sounding station thanks to the great artists in Christian radio!
2. Has KLTY made any
changes due to economic situation, been affected in any way?
We went through the same
struggles as the rest of the industry during the past 18 months,
had some unfortunate cutbacks we've all had to bear, but the
station and the company is stronger because of it.
3. How does KLTY connect
locally with markets?
I am proud of the fact that we
are live and local 6am - Midnight so we're able to talk about
what's going on as it happens. It's always a "cringe" moment
when you hear a voice track talk about the sunshine and it's
raining or whatever (not on my station, of course...). Being
live and local affords us the opportunity to keep the listeners
plugged in to the show. We do a lot of phoners and keep current
on the happenings around town.
4. What criteria do you
require for a song to be played on your station?
Really looking for songs that can
strike a chord with our listeners. Sanctus Real's "Lead Me" is
a prime example of that. Within a week of playing that song on
the station, we had a gentlemen sing the song to his wife and
newborn baby on stage at church as a charge to all men to be
better examples of Christ. There wasn't a dry eye in the
house. You can't get that in mainstream music.
5. What kind of promotions
work best for Christian radio?
The ones you can't get anywhere
else. We've given away dinner with Third Day and bowling with
MercyMe. The opportunity to get up close and personal with
artists is always a great promotion for our listeners.
6. How do you think
Christian Record labels can better serve Christian radio?
Christian labels do a great job.
The only thing I would suggest is don't go for "let's break a
record" add dates. There is zero benefit for a radio station
and it's listeners to add a song early just to help a label
break some sort of unofficial record. If it's good, we'll play
it soon enough!
7. In your opinion what are
the biggest obstacles facing Christian radio today?
Stereo-typing. It's a Christian
station, so they must play that sappy, tired, old music that you
hear on Sunday mornings in church. Boring.
8. What do you believe is
the primary role of the Christian radio air personality?
Encourage, inspire, uplift,
connect, be a friend & companion throughout the day.
9. What (if any) Christian
radio stations do you consider as innovators today?
KSBJ, WPOZ, KLOVE, KCMS, KTIS.
They are the best out there.
10. Where do you see
Christian radio in 5 years?
TobyMac will be on tour with his
son Tru-Dog, Jeremy Camp will have his own 7-minute Abs workout
video and Brandon Heath still won't be who he was.