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Radio Interview

                                     

Michael Randall

Program Director

KLJC

Kansas City

 

 

Michael's Career Capsule
I started working at KLJC in the summer of 2001 as a paid intern.  At the time, I really just viewed my work as a part-time job that would be pretty interesting.  I soon started to realize that God was preparing me for His plan for my life.  I continued to work at KLJC while attending Calvary Bible College and had the opportunity to spend some time in production and various airshifts.  Due to some staff turnover, I was able to move into the Program Director/Afternoon Show Host position in April of '04.  I have been there ever since and added the title of Assistant Manager in July of '06.

 

1. Personally how do you keep the ministry in the “business”? 

I believe it is just a matter of making it my focus daily.  It has to be a personal decision to make it my objective/goal to serve God and others.  Honestly, I think if we make it a priority to serve in everything we do, then God will take care of the rest.  If we make our station a place where people know that they are going to be served and valued, then why would anyone not listen.  That to me is keeping the ministry in the business.

 

2. Overall, how is Christian radio different today, from 5 years ago?

Obviously if you read my career capsule you know that I was just getting started in Christian radio 5 years ago, but I do believe I've seen some changes.  The overall production quality of the music continues to get better.  I feel like there are more groups fighting for those precious spots on the playlist.  Also, I believe radio, as a whole, has more competition these days.

 

3. What do you think are the main characteristics of today’s Christian radio PD?

Good discernment, courage, faith, love for God & people, Flexibility, Servant's Heart, a Good Ear, Ability to develop relationships, experienced.

 

4. What criteria do you require for a song to be played on your station?

1.  Good lyrics (Just like our AC format has a specific sound that makes a song AC, I believe the "Christian" part of our format should be followed just as closely.)

2.  It needs to make me want to hear it again.

3.  It has to be top-notch production quality.

4.  How many risks are involved in playing it (is it close to the CHR or INSPO edge, is it a new artist, is the message unclear, is the sound too unique)

5.  I need to hear good feedback from others after hearing the song.

 

5. What kind of promotions work best for Christian radio?

I've always heard and now have learned that prizes for promotions should be something that a listener wouldn't usually get for themselves.  Serve and spoil the listener!  It needs to be fun, easy to participate in, and something that gets people excited.

 

6. How do you think Christian Record labels can better serve Christian radio?

As a whole, Christian Record labels do a great job of serving Christian Radio.  I do believe that there is always room for improvement.  I'd love to see the labels come alongside radio and help us make our biggest dreams and promotions come true.  It's been my observation that due to staff limitations at many stations, the great promotional ideas don't pour out.  It would be awesome to see Christian record labels approach us with ideas of how to get their artists in our market..

Also, I would love to see the record label always send out the story behind the song plus the lyrics on every song.

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

One obstacle that I think Christian Radio needs to overcome is the tendency to make our staff hold multiple positions.  How is anyone ever going to brainstorm and get better at their jobs if all there is time for is to put out the biggest fire?  Not all stations face this problem, but I know whenever you look at most Christian radio websites, it looks like as a whole most employees are doing multiple jobs. 

I think Christian radio needs to serve our listeners better.  This doesn't necessarily mean that we need to focus on coming up with the coolest giveaway/contest ever.  Rather, I think we need to get our hands dirty and encourage our listeners to be involved in actual service.  I believe that is one of the biggest keys to building loyalty and trust among our listeners.  If we come alongside them and serve/encourage/comfort/uplift, I think we will see it in the "business" side of the ministry.

 

8. What do you believe is the primary role of the Christian radio air personality?

The primary role for our on-air personalities is to build relationships.  The on-air personality needs to become a trusted friend.  Our goal is to help the listener focus on God and their relationship with Him.  I feel it is important for the personality to have a relationship established with the listener so that we are someone the listener knows she or he can trust.  The personality has to show himself or herself to be a real person who is in the same community, going through the same types of things that the listener is.

 

9. What (if any) Christian radio stations do you consider as innovators today?

This is always a tough question for me to answer.  Obviously, I read the same things that everyone does about WPOZ, KSBJ, KLTY, and others being at the head of the class.  I agree that those stations are doing a great job and continue to serve their communities.  The problem for me is that I have a hard time staying abreast of what everyone is doing.  So to be honest, I really don't know what stations might be doing a great job, but just not receiving the recognition that they might deserve.  Any station that is serving their community to the best of their ability and doing it for the glory of God, I feel is a station that deserves to be honored.

 

10. Where do you see Christian radio in 5 years?

Christian radio will continue to grow over the next 5 years.  I think HD will be a huge factor in radio that will give us an opportunity to win more listeners with the possibility of having multiple channels broadcasting multiple formats!

 

 

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