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Radio Interview

Matt Hahn
 

General Manager

 

WAYI
 

Louisville

To contact Matt click here
 

Matt's Career Capsule
I started my radio career in 1989 at WVMC in Mansfield, Ohio.  I then moved on to Liberty University and worked for WRVL in Lynchburg, VA. After 4 ˝ years at WRVL I moved back to Ohio to take the job as General Manager at WVMC for six years. In late 2003 my family and I moved to Clarksville, TN becoming the Station Manager of 88.3, WAY-FM.  In 2005, I became Station Manager of 95.1, The River, in Mid-Ohio and was promoted to VP of Operations for CVCO, Inc.  It has been exciting to open a new station in the Louisville, Ky. Area where I am currently the General Manger of WAY-FM Louisville.  The WAY-FM Media Group operates two commercial frequencies, 104.3 and 105.9, in Louisville and Southern Indiana.



1. How has WAY-FM Louisville evolved over the last few years?

WAY-FM launched its first commercial frequency, 104.3, in the Louisville market in March of 2008.  Since the sign-on WAY-FM Media Group, Inc has seen tremendous growth.  In October, 2008, WAY-FM came to a mutual agreement with Salem Communications to purchase 105.9, the River.  So in just a short time WAY-FM Media Group has acquired two great commercial frequencies on 104.3 and 105.9.   We are so excited to see how God is blessing this new radio ministry in the Louisville and Southern Indiana market. 

 

2. Has WAY-FM Louisville made any changes due to economic situation, been affected in any way? 

WAY-FM Louisville has felt the impact of the struggling economy, but like most of us over the past year we’ve really watched our spending.  Our staff really works hard to make sound financial decisions with donor dollars, always keeping our budget in mind.  We want to make decisions that best serve our listening audience.  WAY-FM Louisville did hit 100% of its fall 2008 Pledge Drive and 86% of its spring 2009 Pledge Drive. We are very thankful for our faithful listeners during these tough economic times.

 

3. How is your coverage area a unique Christian market?

WAY-FM Louisville has a very unique coverage area with simulcasting frequencies on 104.3 and 105.9 which covers all the Louisville market as well as Southern Indiana.  That’s why they call our coverage area “Kentuckiana” I know it sounds funny, but I’ve learned that’s what this area is called.  Have fun writing imaging with “Kentuckiana” in it!!

 

4. What criteria do you require for a song to be played on your station?

I’m not involved in the day-to-day music decisions, but what I can tell you is that WAY-FM strives daily to hit the core demographics with our music decisions.  We look at our weekly music research on our currents and our auditorium testing.

 

5. What kind of promotions work best for Christian Radio?

Promotions that shape and reinforce the identity of the station, focusing on the WAY-FM targeted listener.  I personally like to develop promotions that are very unique and create a buzz on and off the air. 

 

6. How do you think Christian Record labels can better serve Christian radio?

I feel the labels are doing a great job serving Christian Radio in this current economic situation.  The key is to keep the line of communication open. We need to be open to explore new ways that we can serve each other.

 

7. In your opinion what are the biggest obstacles facing Christian Radio today?

I think there are many obstacles facing Christian radio today, but one of the biggest obstacles is the current economic situation.  Can Christian radio do what it needs to do to weather the current economic storms of today?  That may mean evaluating why we do what we do and how we can continue to accomplish providing great Christian radio to our listeners.  I’m also very concerned about the topic of Artist/Royalty/Performance Tax issues and how that will affect Christian radio.

 

8. What do you believe is the primary role of the Christian radio air personality?

Be real and honest, when relating to your audience.  Living our faith out, both on and off the air!

 

9. What (if any) Christian radio stations do you consider as innovators today?

Brant Hansen with WAY-FM, Dean O’ Neal and team at Z 88.3 in Orlando, KCMS in Seattle and Jason Sharp at KTIS Minneapolis—ALL are doing a great job! 

 

10. Where do you see Christian radio in 5 years?

Wow, now that’s a tough question, but I think in five years Christian radio will have come through a very tough economic time and stations that have been real, transparent and that have delivered compelling content will be on-top. 

  

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