his start in radio at Arkansas news talk station, KUOA as sports
director and account executive. He then moved onto KLRC to
serve as afternoon drive host and underwriting/promotions
director. Malachi has also served at The Joy FM network in
Florida as the Director of Business and Ministry Development.
He joined Spring Arbor University in Michigan to serve as
General Manager of the SAU Radio network that features HOME.fm
which plays a unique blend of family friendly mainstream and
Christian music. He was recently promoted to Executive Director
and added some development duties in the university realm as
1. Personally how do you keep
the ministry in the ďbusinessĒ?
I surround myself with staff members
and friends that can help me keep the focus on where it should
be. I think itís important to do take time to do some spiritual
development together as a staff. We are currently reading Henri
Nouwenís ďIn the Name of Jesus.Ē This allows us to discuss and
reflect on Christian leadership topics together and grow as a
2. Overall, how is Christian radio
different today, from 5 years ago?
Technology has greatly impacted
radio as a whole. From the overall sound of a station, to the
way in which we connect with our listeners, radio is continuing
to evolve and change. This will continue to be the case and we
have to embrace change without losing who we are in the process.
3. What do you think are the main
characteristics of a Christian radio GM?
A good GM is someone who is a great
listener. You have to be able to listen and then assess the
needs of your staff, listeners and constituents. You need to
lead by example, set clear expectations and then be willing to
follow up and hold people accountable.
4. What ways or methods do you think
work best to keep your staff motivated?
By being transparent with them. I
believe communication is key in motivating a staff. For me, I
try to over communicate with my staff to allow full buy in with
what we are doing. They may not always agree 100%, but as long
as they were provided a chance to be heard and communicated
with, I believe the rest will take care of itself. I always try
to look at things from their perspective since Iíve been on the
other end and experienced both great and poor communication. I
think lack of communication and transparency is a catalyst of
5. What kind of promotions
work best for Christian radio?
Interactive ones. It has to be more
than just a one-sided relationship. The more we provide an
avenue for our listeners to interact with us and our artists,
6. How do you think Christian
Record labels can better serve Christian radio?
Donít forget about us little guys
who arenít a reporting station. I understand their need to pay
close attention to the stations who report to various outlets,
but I think this causes stations who donít report to be ignored
7. In your opinion what are the
biggest obstacles facing Christian radio today?
Lack of resources to invest in young
talent. I grow more concerned about the lack of younger talent
(both on-air and off) within radio each year. We really need to
invest in developing the next generation of radio talent. They
will be the ones that help us to reach their peers in new ways
and help make radio relevant to a younger demographic.
8. What do you believe is the
primary role of the Christian radio air personality?
To be a connection point. Radio
personalities have the unique privilege to come along side
listeners and impact their day for the better. We can make a
positive difference in the lives of others on a large scale and
9. What (if any) Christian radio
stations do you consider as innovators today?
Iíve always appreciated and
respected what the WAY-FM network is about and accomplishes.
Spirit 105.3 in Seattle is awesome and KLRC in NW Arkansas
continues to do top notch radio.
10. Where do you see Christian radio
in 5 years?
I hope we see
more emphasis on developing music and programming that is
appealing to a broader audience that includes younger listeners.
I believe technology will continue to evolve and affect the way
we do radio on a daily basis. I hope we see stations continue to
reach outside of a Christian audience and reach people that
donít have a personal relationship with Christ.