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Radio Interview

                                     

Michael Luskey

Station Manager

KJIL

Meade, KS

 

 

Michael's Career Capsule
Started in radio in 1980 in Oklahoma City doing middays at progressive rock station FM 106. Left radio for a short time to produce and direct commercial videos in OKC. Then discovered the Light 105 in OKC in 1990 and some guy named Bob Thornton gave me a break (and a job). Then God opened the door to come to Kansas in 1992 when KJIL first signed on and have been blessed ever since! (I think tumbleweeds are beautiful at Christmas)

 

1. Tell us about your market and how it is unique?

We cover parts of 4 states with a network of nearly 30 translators, a lot of ground but no metro areas. We are a regional station and as we grow we try to stay local and relevant to our listeners. It is not our desire to become a satellite network.

 

2. What is the most fulfilling aspect to you personally about Christian radio?

The feedback from our listeners that God has used KJIL to touch their lives. "Just the right song at just the right time", that's Him doing the programming. That He has let me be a part of all of this!

 

3. Here is your chance to testify on behalf of your station...How has God used KJIL?

I think besides being a light to the lost and offering fellowship for his sheep, that He has used our station to knock down walls that have been built up between believers in the different denominations. KJIL seems to be a common point of unity that has brought fellow believers together in our area and if He has used us in that way then that's to His glory.

 

4. What is the criteria that determines if a song receives airplay on your station?

Great music and lyrics! We look for the best song available that week. Right now we have songs on like "Inside Outside" from Delirious, "Held by Natalie Grant and Toby Macs "Atmosphere, hopefully avoiding any train wrecks!

 

5. What kind of promotions work best for your station?

I think that partnering with our listeners to do ministry is such a blessings for us and them. We do things like funding drives for our nine area crisis pregnancy centers, marriage conferences, mission trips, Operation Christmas Child and Clergy Appreciation Banquets (with over 400 clergy every year), etc. Our listeners have really come through and God has used that to change lives.

 

6. How do you think Christian Record labels can better serve Christian radio?

I know they have a lot on their plates right now with shrinking budgets and more stations to service, so I don't have much to offer except keep up the good work and keep the hits and giveaways coming! God bless you and God bless America!

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

To stay ahead of the ever-changing technology wave and how to stay relevant and local to our listeners as their habits and choices change. If anyone has the answer, let me know! I hope that Christian radio can remain "LOCAL" and not be bought up and homogenized as secular radio has become.

 

8. What do you believe is the primary role of the Christian radio air personality today?

I know this will sound cliché', but to be a relatable friend to our listener, to be there for them. To entertain but not be a clown, and to inform with what really matters to the audience. To not cause them to "turn the dial"!

 

9. What (if any) other Christian radio stations do you consider as innovators today?

I like what WAY-FM is doing and KSBJ and KXOJ are always on the mark. I also keep tabs on "The House" in Ponca City, OK. We have similar histories and situations and think they have done a good job.

 

10. Where do you see Christian radio in 5 years?

That's wide open. Hopefully, staying true to what God has called your station to do and how He would have you execute that call. I think the possibilities are tremendous for growth in ways we haven't even imagined. See you in 2010!

 

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