an older city located on the Illinois River, it is the
home of Caterpillar and the saying around here is “as
goes Caterpillar so goes Peoria”. This can be
interesting at times when they are having a downward
turn economically and it is felt all throughout the
city. Interestingly enough for an older river city it
is developing quite rapidly as far as retail growth
and newer building construction.
What is the most
fulfilling aspect to you personally about Christian
This is a
tough question to answer because there are so many
things that I can take a hold of and say this is why
but just like the audience we’re targeting I’m glad to
let my children 8, 5 and 8 months listen to music that
is God honoring.
How do you personally
keep the ministry in the business?
really try to incorporate prayer into the day to day
of radio life instead of just trying to “muscle it
through” myself. I find when I do that it comes easier
and when I don’t the incline to incorporate ministry
is much steeper.
What is the
criteria that determines if
a song receives airplay on your station?
oops did I say that out loud??? LOL, seriously I think
it’s fairly similar to most stations litmus tests.
Does it fall within the mission statement and ministry
goals of the station and target our core demographic
along with the more obvious requirements such as
production quality, lyrical content etc.
What kind of promotions
work best for your station?
broad stroke thoughts go into promotions that have
worked best for us. 1: Does it impact “Lisa’s” life
positively? 2: Does it have a tangible ministry
impact that she would want to support?
How do you think
Christian Record labels can better serve Christian
salute what the labels are doing currently, when I
think of all the stations out there that are asking
for stuff whether it be product, artist appearances,
liners special promotional considerations the list
goes on and on and I know it’s not an easy road.
In your opinion what are
the biggest obstacles facing Christian radio today?
Ourselves. I think we are
no longer the little secret in the corner of the dial
anymore. We need to think about all of the ways to
have impact rather than say nobody knows who we are?
Well that’s not their fault so it is something that we
What do you believe is
the primary role of the Christian radio air
to your audience, lets not get too bogged down with
laundry lists of “to do” lists when your listener
wants a friend on the dial. Celebrate the victories in
your life and disclose some of the struggles,
transparency gets good gas mileage with your listener.
What (if any) other
Christian radio stations do you consider as innovators
do you see Christian radio in 5 years?
at a place where we can say we’re successful now
BECAUSE of the things being done right today.