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Radio Interview

                                     

Kurt Wallace

Morning Personality

WISG

Indianapolis

 

 

Kurt's Career Capsule
Got hooked on radio at Greenville College, worked in St. Louis,  spent time in Champaign, IL, Baton Rouge, Atlanta and currently in Indy.  Have worn the PD hat a few times and have done mornings at every stop along the way.

 

1. Tell us about your market and how it is unique?

Indianapolis is a great city with a great football team.  Ever heard of the Colts?  When I arrived in Indy there were 4 stations playing CCM music.  The Song,  Joy 96, KLOVE, and a Moody affiliate.  Since then, Joy has become Oldies. 

 

2. What is the most fulfilling aspect to you personally about Christian radio?

Connecting with listeners.  Coming along side them daily.  Sharing life, encouraging them, giving them a sense of belonging.  Delivering a positive product for their family.

 

3. How do you personally keep the ministry in the business?

Ya know, I've been struggling with that one lately.  It's tough.  Seems like business supersedes the ministry more and more everyday.  Making a buck using the Gospel is unsettling to me.  It's so easy to get sucked into "the game".    You really gotta check your motives on a daily basis.  Guess it comes down to realizing that God is using you, despite the business, to reach His people.  But it's tough!

 

4. What are some of the things you do to prep for your morning show?

I keep an eye and ear open every waking moment.  There are so many things that happen on a daily basis living with my wife, 3 kids, a poodle and hamster in the house!  Before I go to bed, I do major download of what's on my mind.  Then, I grab 2 or 3 of those thoughts and work them out into compelling thoughts that will grab our targets attention the next day.  I'm a news junkie, but, most of what's on the Fox News Channel generally doesn't interest the target....just ask my wife!  So, you gotta find content elsewhere!  I try to do something out of the ordinary every day.  Stopping to chat with the greeter at Wal-Mart, complimenting the convenient store attendant on a job well done ( hey, it happens!) , telling the drive thru gal that your order is "to go".  There are stories and bits all over the place...you just have to take the time to find them!

 

5. Tell us about the pros/cons of working for a CCM station owned by a non-Christian company?  

I am really fortunate that I work for "like-minded" people.  My GM and PD both share the vision of the CCM format and have invested many resources to make it succeed in this market.  Here are some PROS and CONS as I see it.

PROS:

1.  Real money to market the station.

2.  A promotions budget!

3.  Research, research, research!!

4.  The tools to succeed.  We have a ART DIRECTOR on staff and a receptionist that does nothing but answers the phone!  Worked at a station once where the receptionist did mid-days too! 

CONS:

1.  Different work environment. 

 

6. Do you think Christian radio morning shows can grab a piece of the mainstream morning audience? 

I think we are grabbing a piece of the mainstream morning audience.  We're doing that by living "real life".  Connecting with our target on topics and issues that every other show is talking about, only, with a positive, family-friendly spin.  No topic is off limits.  You just have to make it fit your plan. 

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

Getting the word out.  It takes a lot of money to build cume!  They gotta know you're there! 

 

8. What (if any) other Christian radio stations do you consider as innovators today? 

You know, KLOVE is pretty slick!  Very focused.  Fresh.  Relevant.  Calculated.  Their product is top-notch!   

 

 

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